10 tips to improve SEO in images.
Think about the last time you uploaded an image to your website. Most likely you downloaded it from a stock photo site, uploaded it to your site's backend then embed it on the page.
This is a brilliant example of image optimization, truth? Well not exactly, because you have added a giant bowling ball to your site which is slowing down the page speed. What Causes Search Engines Can't Read Your Images Without Alt Text, so it's time we change this.
SEO hobbyists and professionals alike know that image optimization for your website pays off., as it is important that your visual content is optimized for your clients and search engines, and thus obtain the maximum search capacity and speed.
Image optimization creates many benefits, as a better user experience, faster page load times and additional ranking opportunities.
So for you to take advantage of all the advantages that image optimization has, webworks has brought you 10 Important Image SEO Tips You Need to Know.
1. Choose the correct format
Decoding all image formats can feel like the first time you place an order. So before you can start adding images to your site, you need to make sure you have chosen the best file type.
While there are many image formats to choose from, PNG and JPEG are the most common for the web.
PNG: produces better quality images, but it comes with a larger file size.
JPEG: may lose image quality, but you can adjust the quality level to find a good balance.
So it is best to only use JPEG files for larger, more visual images taken by a real photographer.. And if they are images for daily use, PNG is the way to go.
2. Compress your images
Not even hell has as much rage as a bloated web page after uploading an image that is not compressed.
According to HTTP Archive, images constitute on average the 21% of the total weight of a web page, that is why we recommend you compress your images before uploading them to your site.
You can do this in Photoshop or also WP Smush, a WordPress plugin that reduces image file size without compromising quality. Regardless of the plugin you use, make sure you find one that compresses images externally on their servers. And so it reduces the load on your own site.
I mean, there is nothing sexier than the speed of a page after images are compressed.
3. Beware of copyrights
Regardless of the image files you choose to use, make sure there is no copyright conflict.
Google Images allows you to filter the results according to those that are available for reuse.
4. Create unique images
If you fill your website with stock images, it will look little original, like thousands of other sites that don't stand out, as, too many websites are cluttered with the same generic stock photos.
Think of a corporate website, a consulting company, a business that prides itself on customer service. All of these websites use practically the same stock image of a smiling businessman.
While you can have your stock images perfectly optimized, will not have the same potential SEO impact or benefits as a high quality original image.
So the more original pictures you have, the better user experience you will have and the greater your chances of ranking in relevant searches.
5. Custom image file names
When it comes to SEO, creating descriptive and keyword-rich filenames is absolutely crucial.
Image file names alert Google and other search engine crawlers to the subject of the image.
Normally, the file names will look like “IMG_722019” the something similar. So rename the default file to help search engines understand your image and improve your SEO value.
This involves a bit of work, depending on how extensive your media library is, but renaming the default image is always a good idea.
6. Think about the structure of the image file
In 2018, Google updated its Image Guidelines. One of the main updates they revealed was that they use file path and file name to classify images.
Repeat: the file path and file name is an actual ranking factor.
For example, if it is an e-commerce brand with several products, instead of putting all your product images in one folder / media / generic, I would recommend structuring your subfolders in related topics with more categories.
7.Make your page title and description
Google also revealed that it uses its page title and description as part of its image search algorithm..
All your basic on-page SEO factors, as metadata, header tags, copy on page, structured data, etc., affect the way Google classifies your images.
8. Define your dimensions
If you are using AMP or PWA, you must define the dimensions of your image in the source code.
Nevertheless, if you are not using any, it is still good practice to define the width and height. Provides a better user experience.
further, allows browsers to adjust the size of the image before the CSS loads. This prevents the page from jumping when loaded.
9.Make your images mobile friendly
Mobile SEO, in the worst case, can give you high bounce rate and low conversions. But, in the best case, can give you more ranking power and better user engagement.
The problem is, How do you optimize your images for mobile index first?
Create responsive images. This means that the image will be scaled with the size of the site., whether the user is using a desktop computer or a mobile device. Fits the size of the device.
10. Add images to your sitemap
Having your images on a sitemap greatly increases the chances that your images will be crawled and indexed by search engines. Thus, generate more site traffic.
If you are using WordPress, Yoast offers a sitemap solution in its plugin.
Key image optimization takeaways
Thus, before you start uploading your image to your site, be sure to follow the image optimization rituals above.
• Choose the correct file format. PNGs are my favorites for screenshots.
• Reduce file size to speed up page loading.
• Make sure your SEO elements on the page (metadata, structured data, etc.) match your image.
• To track, create an image sitemap or make sure your images appear on your sitemap.
• Optimizing images is not a joke. With advances in voice search technology, media becomes increasingly important and your entire site will benefit from following the steps above.
• Most importantly, make sure the image and alt text are relevant to the page..
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