7 advantages of a good SEO positioning
Today's Consumers Trust Search Engines to Find Everything, from restaurant recommendations to software providers, this means that, regardless of what your company offers, your target audience is likely to search for products or services like yours on search engines like Google.
That is why, if you want to attract them to your site, you need a good optimization of your page in search engines, because good SEO attracts more visits to your page and not only that, since it has multiple advantages that are not usually discussed, But what web jobs has it brought to you so that you know them and start to form an SEO that is the envy of your competition.
What is SEO?
Before I start listing the benefits, we need to know that search engine optimization, o SEO, is a strategy to improve your site's ranking in search engine results, by identifying keywords your target audience uses when searching for products or services similar to yours; and likewise, with these words, work is being done on creating content on the page that helps to rank well in those searches.
Why does your website need SEO optimization?
Nowadays, SEO is an essential part of any effective marketing strategy, But to fully illustrate its importance, we will show some of the advantages that optimizing your site brings.
Advantages of a good SEO
1. It can help you build your brand
Although branding is often considered a more traditional marketing strategy, while SEO falls firmly into the digital category, both involve similar steps.
Building a brand requires considering both what you offer and what consumers say they need, and when looking at the steps to optimize a site, the factors are similar, as you need to create content that is in line with the needs and interests of your audience, and then find ways to get links to that content from other sites.
If you keep this relationship in mind as you develop your SEO strategy, you can select keywords and create content that is in line with the image you want your brand to have, and later, your online presence will reflect your ideal brand and help you establish it with your target audience.
2. An optimized website generates more traffic
On the surface, the goal of SEO optimization is to improve your site's ranking in search results, but beyond that, the purpose of achieving high rankings is to attract more traffic and, ideally, convert that traffic into leads and leads.
Thus, if you want to attract more users to your site, SEO is the best way to achieve this goal.
3. SEO doesn't require you to pay for ad space
One of the biggest advantages of SEO is that it doesn't involve paying for ad space, since you don't need it, because the sites that appear in the organic results, directly below the ads, they don't pay a penny for those rankings.
And while a significant amount of time has likely been invested previously in creating the pages that rank high. They're worth it, as this helps you appear on page one due to Google's algorithm believing you provide value to users, and as a result, you are currently gaining traffic and not spending a penny.
4. Help your target audience find your site.
SEO can help your business stay in front of your target audience, since they are actively seeking information, and considering how common it is for consumers to use search engines to find information about products and services, this turns out to be a great opportunity.
In fact, According to a recent survey it was found that the 62% of consumers turn to search engines first when they want more information about a new business, product or service, and the 41% wear them when they're ready to buy. This means that, if you want your business to be part of a user's online search process, should appear in search results for keywords related to the products or services you offer.