Google commercial adjustments to improve pedestrian traffic
Your agency recommends all kinds of useful tactics to help improve local SEO for your local business clients., but how many of those techniques are taking advantage of Google's commercial profile (GBP) to attract as many visits as possible?
Today, I share five implementation-worthy GBP settings to help turn digital traffic into foot traffic. I've ordered them from the easiest to the most difficult, but as you will see, even the most difficult ones are not really discouraging, One more reason to try them!
It seems Coast Nissan has a customer who is ready to walk through the door if they get a response. But as you can see, the question has been left unanswered. Keep in mind, too, that four people have rejected the question, which means a shared interest in a possible answer, but it's not on the radar of this particular dealer yet.
Almost all verticals could have overlooked leads in their GBP, from questions about diet options in a restaurant, even if a retailer stores a product, even inquiries about ADA compliance or available parking. Each question represents a potential prospect, and in a competitive retail landscape , Who can afford to ignore such an opportunity?
Answer Google questions and answers
If you have customers from the automotive industry, you're probably familiar with DealerOn's Greg Gifford . At a recent local search conference, Greg shared that the 40 percent of the google question and answer questions your customers receive are actually leads .
The easiest way for Google My Business listing owners and managers (GMB) receive notifications of new questions is through the Google Maps application , since notifications are not yet part of the GMB main panel. This will help you spot questions as they arise. The faster your customer responds to incoming queries, the greater your chances of gaining pedestrian traffic
Post about your proximity to major nearby attractions
imagine someone just spent the morning in a museum, a point of reference, a park or a theater. After exploring, maybe they want to go to lunch, go shopping for clothes, find a gas station or bookstore near them. A well-positioned Google post, like the following, you can guide them directly to the door
This could become an especially strong draw for pedestrian traffic if Google expands its experiment of displaying snippets of posts not just in the business profile and local search engine., but within local packages :
Publishing is so easy – there is no reason to no give it a try. Need help getting your client started? Aquí está la introducción de Google y una entrevista que hice el año pasado con Joel Headley sobre el uso de Google Posts para aumentar las reservas y las conversiones .
Convierta el dinero escaparate
Con un poco de ayuda de SWIS y Pointy , el dinero de sus clientes minoristas pueden convertirse en el escaparate que atrae en el tráfico peatonal altamente convertible. The “Ver lo que hay en la tienda” del inventario de su cliente aparece dentro del Perfil de la empresa, lo que les permite saber que la empresa tiene la mercancía exacta que están buscando.
Pointy es el socio de lanzamiento de Google para esta función GBP que cambia el juego. I recently interviewed CEO Mark Cummins about the ultra-simple Pointy device that makes it easy for almost all retailers to instantly get inventory online., without the hassle of traditional e-commerce systems and at really nominal cost.
I will reiterate my prediction that SWIS is the “next big thing” local, and the last time I spoke to Mark, one percent of all American retailers had already adopted their product. Encourage your retail customers to sign up and give them an incredible competitive advantage in driving foot traffic!