Google commercial adjustments to improve pedestrian traffic
Your agency recommends all kinds of useful tactics to help improve local SEO for your local business clients., but how many of those techniques are taking advantage of Google's commercial profile (GBP) to attract as many visits as possible?
Today, I share five implementation-worthy GBP settings to help turn digital traffic into foot traffic. I've ordered them from the easiest to the most difficult, but as you will see, even the most difficult ones are not really discouraging, One more reason to try them!
It seems Coast Nissan has a customer who is ready to walk through the door if they get a response. But as you can see, the question has been left unanswered. Keep in mind, too, that four people have rejected the question, which means a shared interest in a possible answer, but it's not on the radar of this particular dealer yet.
Almost all verticals could have overlooked leads in their GBP, from questions about diet options in a restaurant, even if a retailer stores a product, even inquiries about ADA compliance or available parking. Each question represents a potential prospect, and in a competitive retail landscape , Who can afford to ignore such an opportunity?
Answer Google questions and answers
If you have customers from the automotive industry, you're probably familiar with DealerOn's Greg Gifford . At a recent local search conference, Greg shared that the 40 percent of the google question and answer questions your customers receive are actually leads .
The easiest way for Google My Business listing owners and managers (GMB) receive notifications of new questions is through the Google Maps application , since notifications are not yet part of the GMB main panel. This will help you spot questions as they arise. The faster your customer responds to incoming queries, the greater your chances of gaining pedestrian traffic
Post about your proximity to major nearby attractions
imagine someone just spent the morning in a museum, a point of reference, a park or a theater. After exploring, maybe they want to go to lunch, go shopping for clothes, find a gas station or bookstore near them. A well-positioned Google post, like the following, you can guide them directly to the door
This could become an especially strong draw for pedestrian traffic if Google expands its experiment of displaying snippets of posts not just in the business profile and local search engine., but within local packages :
Publishing is so easy – there is no reason to no give it a try. Need help getting your client started? Here's the introduction from Google and an interview I did last year with Joel Headley about using Google Posts to increase bookings and conversions .
Convert money showcase
With a little help from SWIS and Pointy , your retail customers' money can become the showcase that attracts in highly convertible foot traffic. The “See what's in store” of your customer's inventory appears within the Company Profile, allowing them to know that the company has the exact merchandise they are looking for.
Pointy is Google's launch partner for this game-changing GBP feature. I recently interviewed CEO Mark Cummins about the ultra-simple Pointy device that makes it easy for almost all retailers to instantly get inventory online., without the hassle of traditional e-commerce systems and at really nominal cost.
I will reiterate my prediction that SWIS is the “next big thing” local, and the last time I spoke to Mark, one percent of all American retailers had already adopted their product. Encourage your retail customers to sign up and give them an incredible competitive advantage in driving foot traffic!