Google commercial settings to improve foot traffic 🚀-🔥

Google commercial adjustments to improve pedestrian traffic

Your agency recommends all kinds of useful tactics to help improve local SEO for your local business clients., but how many of those techniques are taking advantage of Google's commercial profile (GBP) to attract as many visits as possible?

Today, I share five implementation-worthy GBP settings to help turn digital traffic into foot traffic. I've ordered them from the easiest to the most difficult, but as you will see, even the most difficult ones are not really discouraging, One more reason to try them!

It seems Coast Nissan has a customer who is ready to walk through the door if they get a response. But as you can see, the question has been left unanswered. Keep in mind, too, that four people have rejected the question, which means a shared interest in a possible answer, but it's not on the radar of this particular dealer yet.

Almost all verticals could have overlooked leads in their GBP, from questions about diet options in a restaurant, even if a retailer stores a product, even inquiries about ADA compliance or available parking. Each question represents a potential prospect, and in a competitive retail landscape , Who can afford to ignore such an opportunity?

Answer Google questions and answers

If you have customers from the automotive industry, you're probably familiar with DealerOn's Greg Gifford . At a recent local search conference, Greg shared that the 40 percent of the google question and answer questions your customers receive are actually leads .

The easiest way for Google My Business listing owners and managers (GMB) receive notifications of new questions is through the Google Maps application , since notifications are not yet part of the GMB main panel. This will help you spot questions as they arise. The faster your customer responds to incoming queries, the greater your chances of gaining pedestrian traffic

Post about your proximity to major nearby attractions

imagine someone just spent the morning in a museum, a point of reference, a park or a theater. After exploring, maybe they want to go to lunch, go shopping for clothes, find a gas station or bookstore near them. A well-positioned Google post, like the following, you can guide them directly to the door

This could become an especially strong draw for pedestrian traffic if Google expands its experiment of displaying snippets of posts not just in the business profile and local search engine., but within local packages :

Publishing is so easy – there is no reason to no give it a try. Need help getting your client started? Aquí está la introducción de Google y una entrevista que hice el año pasado con Joel Headley sobre el uso de Google Posts para aumentar las reservas y las conversiones .

Convierta el dinero escaparate

Con un poco de ayuda de SWIS y Pointy , el dinero de sus clientes minoristas pueden convertirse en el escaparate que atrae en el tráfico peatonal altamente convertible. The “Ver lo que hay en la tiendadel inventario de su cliente aparece dentro del Perfil de la empresa, lo que les permite saber que la empresa tiene la mercancía exacta que están buscando.

Pointy es el socio de lanzamiento de Google para esta función GBP que cambia el juego. I recently interviewed CEO Mark Cummins about the ultra-simple Pointy device that makes it easy for almost all retailers to instantly get inventory online., without the hassle of traditional e-commerce systems and at really nominal cost.

I will reiterate my prediction that SWIS is the “next big thing” local, and the last time I spoke to Mark, one percent of all American retailers had already adopted their product. Encourage your retail customers to sign up and give them an incredible competitive advantage in driving foot traffic!

Make your profile picture a hotspot for selfies

When a customer has a physical premise (and community ordinances allow it), an exterior mural can convert traffic into pedestrian traffic; also helps turn Instagram selfies into clients . As I mentioned in a recent blog post , a modest investment in this strategy could attract 43-58 percent of respondents who get carried away by places that are visually appealing.

Once the client has made the investment to provide a cultural experience for the community, you can try experimenting by putting the artwork as the cover photo in your GBP: Anyone who sees a set of competitors in a given area will see this added attraction.. reason to choose your business over others.

we're about to see americans reject the restricted label of “consumer” in a search for a more holistic view of themselves as whole people. Local companies that integrate art, culture and community life in their business models will be well positioned to respond to what, In my opinion, is a growing desire for authentic human experiences. As a local search marketer, this is a topic that I plan to explore more this year.

Put time on your side

Here's a hobby of mine: companies that serve working people but are only open from 9 a 5. ¿Cómo puede el tráfico peatonal de su cliente alcanzar niveles óptimos si sus puertas solo están abiertas cuando todos están en el trabajo?

So, esta es la tarea: hacer una auditoría rápida de las horas publicadas en las libras esterlinas de los competidores directos de su cliente. For example, encontré tres tiendas de artesanía en una pequeña ciudad con estas horas.

Ahora bien, puede ser que algunos de sus clientes más pequeños ya estén trabajando tantas horas como puedan, pero han explorado si sus horas son realmente ideales para las necesidades de sus clientes y si no hay espacios de tiempo en la comunidad por sus competidores? ¿Qué pasa si, en lugar de operar bajo el tradicional 9–5, su cliente cambió a 11–7, ya que ningún otro competidor en la ciudad está abierto después de las 5 PM? Es la misma cantidad de horas y su cliente se beneficiaría de obtener todo el tráfico peatonal de los 9-5 years.

Alternatively, en lugar de cerrar los sábados, el negocio cierra los lunes, ¿tal vez este es el más lento de sus días laborables? Estar abierto el fin de semana podría significar que el trabajador promedio ahora puede acceder a dicho negocio y convertirse en un cliente.

movimientos de GMB

Se necesitará algo de apertura para cambiar, pero si una empresa acepta la implementación, no olvide actualizar las horas GMB y extender las nuevas horas a las principales plataformas de citas a través de un servicio como Moz Local

Espero que lleve algunos de estos simples consejos de GBP a una próxima reunión de clientes. Y si deciden seguir adelante con sus consejos, ¡asegúrese de monitorear los resultados! ¿Qué tan bueno si una simple auditoría de horas se convirtiera en una ganancia de tráfico para su cliente?

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