How to write an SEO text that positions in Google
Writing an SEO text is easy. Good SEO content is the one that best answers a user's question. White and bottled.
Google makes money by being the best search engine there is -after our mother, that how she has to go and look, cobras-, and for it, needs to provide you with the content that best answers your question, that you propose in search form.
Optimizing the technical elements helps a bit, but it is not essential and it is not, now here near, as important as making content that you like.
However, How do you write an SEO article?What do we have to know to write a correct text at the SEO level?
Things that work in SEO texts
Do not worry, we are not going to get into technical things: it's common sense applied, like everything in SEO.
It is true that generally an article must be directed to a keyword or topic that is being searched.
That is why it is important that you know that it does not matter if you doubt between «car rental», "Car rental" or "rent a car". The important thing is what is behind, that is to say, if the user's intention corresponds to the purpose of your content, any of the options will be correct.
Do you know what is most wanted? As in principle you have no idea (me neither) what you do is go to tools like Übersuggest to give you search ideas, and Google's Keyword Planner, Keywords Everywhere or SemRush to tell you the volume of each of them.
If you want more information about this, you can see more information in our SEO keywords guide.
When you've identified several that look good, do the searches yourself on Google and see which one has the strongest competition.
At a glance you can identify it by seeing if they are powerful websites or not (better to compete against Paco's blog than against Amazon), and if you doubt, you can use tools like ahrefs to look at the links that each URL has. If you have many links it will be stronger than if you have few or none.
Importance of the URL
The URL has to be fully optimized for the keyword or theme on which the content revolves. Eliminate words that do not add value, as conjunctions, prepositions and other stop words.
- Times: /the-10-best-electric-cars-in-bogota-colombia-de-lomejor-2020 /
- Well: /best-electric-cars-2020 /
Regarding the extension, there is no recommended maximum, although the ideal is that the depth of the content does not exceed the 3 levels.
- Times: /level1 / level2 / level3 / level4 / content
- Well: /level1 / level2 / content
Obviously when we talk about blog posts, Ideally, the part of the URL that refers to the content is at the first level.
The title has to attract attention
How many posts have been made on how to write SEO text? You have to add something that differentiates it from the others 50.000 equal, and the title has to be your statement of intent.
- Times: How to write SEO texts
- Well: 10 secrets to writing SEO texts that no one else will tell you.
Keep in mind that the title has to have between 50 Y 70 characters to appear whole in search engines.
But you know what? A longer title can have more engagement on social networks, favoring you to generate traffic, links and social signals (and this will mean that better positions).
Content with high competition often has to fight to offer maximum value, not by having the keywords in the title. In the example, the wikipedia result does not have the keyword in either the title or description. And it is the second result!
Description is your secret weapon
The meta-description tag is the text that is displayed under the title in Google results. They do not influence how you position the content, influence what, si molan, people click on them, and if they are not cool they do not.
- Times: In this article you will learn how to write texts optimized for SEO.
- Well: Do you want to write texts optimized for SEO? Well you've come to the right place. You will learn the 15 SEO secrets that will make you an expert.
There are tools to see a simulation of how descriptions and titles would appear in Google results like Seomofo, Snipetoptimizer o Serpsimulator.
The structure has to be consistent
Imagine that you read a newspaper where the news is first, halfway through reading you see the title, and the subtitle is at the end. If it doesn't make any sense to you, for Google either.
The H1 always before the H2, the H3 within the H2, and add and go. Beyond the H2 or at most H3 you should not have excessive needs to continue ordering information, so do not try to force the H6, really, It is not necessary.
And that's it! It seems like a lie, but if you meet these points your post will be optimized for SEO. Obviously that is not everything, you also have to avoid making rookie mistakes ...
Things that don't work in SEO texts The keyword density
Or also, the number of times a keyword appears for each 100 words. If you talk about a topic it is normal for it to appear named throughout the post, and that will make it better position, but there is no correct keyword density, Nor should you increase the number of times you enter a term if it is not relevant.
In fact, Matt Cuts, Google search manager, already made it clear that not a ranking factor. (And since we don't trust him, we did tests and it turns out that they confirmed their version).
There is content of 100 words that can work superbly and another of 3000 that also. It is true that longer content tends to rank better, but it is also because it usually deals with a topic in greater depth, not because it is artificially enlarged.
Keep in mind that in the time it takes to write a post from 3000 words you might write 30 of 100, so you have to be very sure that you are going to get a return from writing long articles.
As advice, don't force the extension, let your post last as long as it has to last, don't do like peter jackson in return of the king, do not lengthen your posts unnecessarily.
The Meta Keywords - keywords
Google confirmed in the 2009 -what is said soon- that does not use the meta keyword tag to position the content and there is nothing to suggest that they can lie. Good luck Google ignores it and you're wasting code absurdly. To the bad if they look at it, but only to penalize those websites that put meta keywords that do not appear in their content (who knows) and it costs you a dislike.
Although it's cliché and almost ashamed to say, remember that you write for people, not for robots.
It is essential that your content, in addition to fulfilling the previous points, fall in love, captivate and, in the background, answer in the best possible way the question that the user asks a search engine. And for that we have to write the best content.
How do we write a text for users?
This is the difficult part of optimizing a text for SEO. Do you really want me to position? Get to give the user what no one else is giving.
Be the best
If after doing the competition analysis you think there is room to improve the present, hazlo. A simple way is to use the skyscrapper technique. It basically consists of detect what is working for the competition and multiply it by a thousand.
What do you do 5 best SEO tools? I make a list with 100. What do you have a list with 200 but you only name them? I'm going to take the 10 essential and I will analyze them in detail. The goal should always be provide the maximum value to the person who reaches our post.
If everyone is talking about how to do SEO in 2017, make a post on how to do SEO in the 2018 to analyze industry trends. If everyone is applauding how integrated Social Media and SEO are, make a post saying it's a hoax.
Most topics can be approached from very different perspectives without either of them being wrong.
Use the language of your user
Keep in mind that the user looking for you will use their own words and the jargon that characterizes them. It is essential that we take it into account, not just for us to increase traffic through those terms, but because it will be easier for the user to read, to share and link a text designed for him.
For example, suppose you are doing an article for biologists on frogs:
- Times: Frogs are animals that live both in water and on land. They are green, have 4 legs and make croak.
- Well: Anurans, incorrectly cataloged with the term "frog" or "toad", they are a group of amphibians with a taxonomic rank of order.
Now, Let's imagine it is a page for children of 5 years
- Times: Anurans, incorrectly cataloged with the term "frog" or "toad", they are a group of amphibians with a taxonomic rank of order.
- Well: Frogs are animals that live both in water and on land. They are green, have 4 legs and make croak.
Taking these differences into account is especially important to target niches, to countries with different uses of the same language (Spain is not the same as Latam) and different age ranges.
Be varied in your content
If you only dedicate yourself to writing, you will never make content that truly outperforms others. One of the ways to offer something different is to use other formats: video, infographics, presentations, etc. that are better adapted to what you want to tell and are different from what others are doing.
For example, upload a video to Youtube and insert it in the post, so you can use a complementary keyword combination in each case, since Youtube videos also position, and at the same time you improve the value of your content.
In this sense, never stop bold, links, other, images, videos and presentations that can make reading the content more enjoyable and useful.
Share the content
At the end, one of the things that will make your text position wonderfully or not, is the number of links that point to it. So if it is relevant and useful it will enter more compilations, and as a tool in other posts on the subject. If it is not, you will get many visits (because it has a good main image or a good title) but you will not get the long-awaited links.
So, What can I do when writing the article to generate more links? Always think of it as a resource, the value it brings to the webmaster who needs to provide greater didactic value, the amuse, or have a post exactly like yours, and make it better with it in mind.
further, remember to communicate it several times and well. Unlike what we usually think, we do not usually viralize a content on the Internet at the first change, more attempts are usually necessary.
That is why it is important that you also work in 4 O 5 different texts to share the blog on Social Media that generate interest and invite the click.
Links help you find things
If you are writing a digital text, it will not be good unless you take advantage of the advantages that this environment offers you. Each link that you put gives your users the option to find information that complements what they are looking for, and if you link to your own content because they are relevant, you are generating links to them. Meaning: more visits, more links, more authority and ultimately, more traffic.
Sort your content
Make sure your content, besides well written, it is well categorized. This will give you SEO traffic to the category pages., but it will also improve the interlinking of your website, which will make you easier to find and improve your SEO potential.
Going back to the beginning of this post, The best thing you can do to make your content rank in search engines is to answer the user's question perfectly.
But answering it is not just providing more information than the others: it is also more attractive, easier to interpret and synthesize, to provide you with more advanced resources if you need them, keep it more up-to-date, that offers you interaction with the community ... and above all that is well communicated.
Do you know your users well? Do they know what they expect of you and can you answer them perfectly? If the answer is negative, I can only recommend that you investigate and analyze until you are clear., because until you are sure you will not be able to create a coherent online strategy, much less an SEO strategy (and the theme, the tone and format of the content is an essential part of both points).
So, know your audience, secure the technical part and do it better than the others. That is the secret of writing SEO texts.
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