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How to grow your business with a referral program

Referral marketing is considered one of the most effective forms of marketing. Even traditional brick and mortar business owners will tell you that nothing beats word of mouth when it comes to acquiring new customers..

Studies show that the 92% people would buy your product if a friend or someone you trust recommends it.

Having said that, referral marketing is also one of the most difficult ways to control. Your clients do the work, but they don't work for you and you don't have to meet potential clients regularly.

The good news is that you don't have to wait for customers to refer new leads to your business.. You can be proactive and set up a system that encourages your customers to find leads for you

Why use referral marketing?

Traditional marketing (creating ads, cold diffusion, etc.) it is time consuming and can quickly become a costly affair. With referral marketing, your customers help you promote your brand and products.

Because of this, there is little effort and expense on your part, since your customers recommend people to try your product.

People, usually, are more likely to consider buying a product when recommended by a friend or someone they know or trust (unlike a company that tells them to buy their products).

Another advantage of referral marketing is a customer's ability to target high-quality leads.. A high-quality potential customer is someone who is interested in your brand and has the ability and the intention to buy your products..

If someone had a good experience shopping at your store, you will most likely tell a friend with similar interests to visit your store. Customers have a personal view of the life of the people they refer to their store, so they won't send anyone.

Key factors in a successful referral program

There are no set rules when it comes to designing a referral program. Nevertheless, you will still be asked to optimize your referral program if you want to achieve the best results.

Remember, he's asking his customers for a favor. Your customers are not obliged to pass new contacts on to you, even if you offer them an incentive.

Clients have to dedicate their time and effort to help you, which is a great question. So try to keep the process simple and easy for them..

Key factors to consider when designing a referral program:

  • Define objectives
  • Clearly explain the referral program
  • Choose an incentive (Incentive to refer and join)
  • The recommendation program should be easy to use
  • Create a landing page

Setting up your referral program

The following guide will help you get started with your referral program. You can always customize your referral program to meet the needs of your clients.

It is recommended that you receive comments from as many people as possible before starting your referral program. Customers can become discouraged with their referral program if they notice changes at a later time.

Define objectives

Before starting, you must determine why you are implementing a referral program in the first place. Having goals set will allow you to measure the success of your referral program..

The most common goals of a referral program are:

  • Acquire new clients
  • Increased sales
  • Looking for brand ambassadors
  • Customer loyalty

Clearly explain the referral program

Your clients must be able to understand the referral program and accept your referral program. Explain the program in the simplest way possible and set up tasks for your clients that are easy to complete.

Customers must clearly understand what is required of them to achieve an incentive to refer to another customer or sale.

If your referral program is complicated with too many actions to complete, then clients will be discouraged from entering the program.

Remember, the customer has to spend his time finding them, customers. They won't succeed every time. So, having too many steps to refer someone will take too long.

Choose an incentive

Clients have to do most of the work on a referral program. While most customers are happy to recommend a friend for their business, only a fraction of those customers are willing to do it for nothing.

An incentive can make it worth taking the time and finding new clients for yourself.. The most common form of incentive is a discount at your store.

Offering a discount as an incentive is also the simplest approach. You can also offer points or credits that can be exchanged in your store.

Using a point system is ideal when integrating your referral program into a loyalty program. Customers can earn points to advance to a higher level in the loyalty program. Los clientes en niveles más altos pueden ser elegibles para mayores descuentos.

Si tiene un negocio basado en suscripción o SaaS, puede ofrecer un producto gratuito como incentivo. Es común que los servicios basados ​​en suscripción ofrezcan un mes gratis de su servicio para referir a un nuevo cliente.

Puede ser difícil para los clientes convencer a otras personas de que le compren. Because of this, tiene sentido ofrecer un incentivo para la persona que se está refiriendo a usted.

The recommendation program should be easy to use

Es posible que una gran parte de sus clientes leales no sea tan conocedor de la tecnología o no tenga el tiempo y los recursos para administrar sus referencias en un sistema complejo o complejo.

Tenga en cuenta a estos clientes al diseñar su programa de referencia. Haga que sea sencillo y directo para los clientes lograr sus objetivos.

Si sus clientes (y los nuevos clientes que están siendo referidos) tienen que completar demasiados formularios o completar demasiados pasos, lo más probable es que se vayan.

Crear una página de destino

Es mejor tener una página de destino dedicada a su programa de referencia. Esta página de destino puede contener toda la información sobre su programa de referencia.

Puede dirigir a los clientes a esta página desde su página de inicio o desde otros canales de comercialización como el correo electrónico o las redes sociales .

Intente asegurarse de que haya un llamado a la acción claro que dirija a los usuarios a la página de registro del programa de referencia.

Promocione su programa de referencias

Debido a los enormes beneficios que tienen los programas de referencia, se recomienda promover su programa de referencia en todos sus canales de comercialización. El ser más común:

  • Página de inicio del sitio web : asegúrese de que los usuarios puedan navegar claramente a la página de inicio de su programa de referencia. Puede hacerlo con un llamado a la acción en la página de inicio de su sitio web o insertando un enlace en la barra de navegación.

  • Correo electrónico : si su empresa tiene una campaña activa de marketing por correo electrónico, puede insertar un enlace o un llamado a la acción en la parte inferior de todos los correos electrónicos. O puede enviar un correo electrónico destacando específicamente su programa de referencia junto con información sobre cómo unirse.

  • Social networks : cree publicaciones para promocionar su programa de referencias en las redes sociales. También puede elegir un referente exitoso y resaltar su éxito en el programa en las redes sociales

  • Blog : puede crear pancartas y enlaces que se pueden colocar en publicaciones de blog. De esta forma, los lectores podrán descubrir de inmediato y optar por su programa de referencia.

Medir el éxito de su programa de referencia

La forma más fácil de determinar el éxito de su programa de referencia es reunir todos los gastos y ventas asociados con él.

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