How to make effective marketing dashboards and reports
Everyone could benefit from paying more attention. Five years, countless ciders and too many lectures in my career, I finally spent time on that.
Bad reports take up as much time as pointless meetings. Analysts spend hours creating reports that no one will read or creating dashboards that will never be seen. Bad reports mean that people focus on the wrong goals or choose the right goals, but they choose the wrong way to measure them. Either way, you end up in the same place.