Critical components of captivating content
It is important to have a critical mass of people who know you exist. Ask anyone trying to start a business with an email list of 34 persons, 8 of which are related.
You need an audience large enough to allow a meaningful response when trying out a new content idea or creating an offer for your product or service.
Instead, creates a thoughtful and well-designed path. Direct the prospects for noise and clutter from the largest network to a sustained and valuable connection that solves the problems that the interest.
When you want to persuade, it is useful to take a look at the “formulas” classic copywriting , because copywriting is simply the persuasion that takes place (partial or completely) without the help of an individual human vendor.
Most of these formulas start with the letter A, what does it mean Attention . And that's what most marketing strategies tend to focus on.: how to get the attention of all those distracted people who come to the web.
This does not start with A, but it starts with a compelling hearing problem, which inherently tends to attract attention. Agitation means getting into the problem in a deeper way and with greater emotional resonance … and then the business can step in to solve the problem.
What happens in between?
It's fun to learn about care strategies. Powerful headlines , exciting pictures, killer hooks
But when you work on a landing page , a video sales letter, an infomercial or a radio ad from 15 seconds, the middle may be the hardest part,You are cultivating the relationship. That means that an important part of the “half” of your content marketing is about offering generous value and being a decent human being.
- Interesting educational material that helps them do the things they want to do.
- Content that shows your audience who you are and what you believe
- Opportunities for small, low-risk commitments, to test the waters and experience what it has to offer.
Where are the rough patches?
Most roads have some difficult points, places that are not so easy to navigate.
When we talk about your content marketing path, these include objections that your audience will have to follow through on your offer.
You can tell stories that show the audience how someone else struggled with the problem. Or offer clear and simple explanations of product features, maybe an infographic or an explanatory video, to show how your solution overcomes the problem.