Google Ads basics
Google is basically synonymous with the Internet, Google Ads worth befriending. Not only will they get their business, product or offers in front of many more of eyeballs correct , They can also help you build good credit within the Google ecosystem to bolster your organic ranking efforts..
But you must crawl before you can walk, so i put together a step-by-step guide to creating and configuring your first google ads. Full disclosure: I'm pretty new to Google Ads settings myself, in the interest of adopting a genuine and straightforward beginner approach . I've also included all the amazing resources I used in my research at the end of the post, so you can explore advanced strategies as you like. Now let's tackle this bunny hill together.
Why should I use Google Ads?
Google Ads presents its offers in front of a super specific audience that, in many cases, actively searching for exactly what you are offering. Beyond the paid power of advertising your business on the world's most widely used search engine, Google Ads can be your portal to build a high Quality Level that reflects your business in general.
Quality level is a measure of relevance through an evaluation of the click rate, ad relevance and landing page experience. It's a way for Google to figure out which advertisers are creating honest ads, well oriented and useful compared to those that are not …
Do you know those clickbaity ads, Dense with keywords that send you to a mysterious site or page with a million different products? Your quality levels are probably in the party pooper, and that shit has consequences , how:
- Which ads are eligible for posting
- How eligible ads are ranked in search results
- CPC (cost per click) who will pay as an advertiser
What keywords should I bid on?
You can use Google Keyword Planner to search for keywords, discover new and get estimated deals you plan to search for. Although you will need a Google Ads account to access the Keyword Planner, you don't need to have any ad running yet. Signing up is totally free.
SEO expert Brian Dean has a great beginner's guide to using the keyword planner . See step-by-step instructions to get the most out of your keywords.. But some things to keep in mind when choosing:
- Think about the intention search , not just in descriptions . Put yourself in the mind of your client: What terms would you look for so that your product or service could be the solution? For example, if you are selling cat grass skirts, you may want to explore terms like “funny cat outfits” O “novelty cat clothes”
- The more specific your offer and the more specific your customer is, the more specific your keywords should be. Let's say you have a surplus of Nike running shoes for women in size eight that you need to sell. Your ad is likely what someone looking for is looking for. “Nike size eight for women” O “Nike women's shoes on sale”. Note that being too specific can reduce your search opportunities, so you'll have to find the right balance between being super specific and using terms with enough search volume to put yourself in front of people.