Social media marketing strategies

A successful social media marketing strategy means having a well thought out plan to guide you through everything., from attracting users to attracting fans and followers to organizing and researching, with the ultimate goal of converting your followers into paying customers. Besides that, you need to be aware of the constant changes that accompany the nature of social media and adapt your strategy accordingly.


For everything said before, is that webjobs today will give you 9 strategies to improve your social media marketing strategy to help your business achieve its goals.


Whether you are putting together your strategy for the first time or looking for ways to bring your existing strategy to life, Today's article will introduce you to new ideas to get users' attention, interact with them and organize their efforts on social media. and take advantage of the latest online trends.

1. Take advantage of your Blog!

Blogs are a great way to improve your social media efforts. to get started, if you share your blog posts in status updates, you will have a high probability that people will return to your website. further, you can demonstrate your company's knowledge in your industry and increase brand exposure by sharing your content with a relevant and targeted audience.


Blogs are also a great platform to mention other people, companies and applications, which will hopefully lead them to share your content and also mention it . Remember to include social share buttons on your blog to encourage readers to effortlessly share it on the social networks of their choice.

2. Reuse old content

Repurposing content is not only a great way to save time, it is also very effective in expanding your reach, if done the right way. Think about it, consistently creating content for the same group of readers will not help you expand your audience considerably. What IS necessary is to make your already valuable content reach more people.


One of the keys to social media marketing focuses on: high quality content + multiple formats + wide online distribution. Some experts recommend dedicating the 20% of your time creating content and 80% of your time to distribute it.


Wondering how? to get started, try selecting key elements from your old content and republishing them with a link to the original article. In addition to re-sharing your quality content on Facebook, Twitter, etc., you should also try to adapt your content in a number of different ways. For example, change your articles visually and share them on platforms like Slideshare. Make infographics or quotes from your material and share them on sites like Instagram. Or even use your old content to create PDF reports or a series of newsletters or emails. You can also try making Youtube videos and hosting webinars. The idea is to put your ideas on as many different platforms as possible in the hope of attracting new users who find your content valuable..

3. Attract users' attention with infographics

Users love infographics because they explain information clearly, concise and fast. So be sure to include your company watermark so your work is attributed and your brand gains visibility as the infographic is shared on the web., and you can also link it to your site to gain more traffic.

4. Use content calendars for social networks

Are you carrying out your social media marketing strategy as efficiently as possible? Working with content calendars for social networks is extremely useful when it comes to organizing all the content you want to generate and publish. They allow you to move forward with work and start scheduling your posts in advance. Another advantage of organizing your content in this way is that you can include performance reviews of your previous posts to help you plan your promotional campaigns more efficiently..

5. Provide added value to your customers

Do you want your customers to feel loyal to your company and keep coming back? Try to give them something extra, we are talking about added value. The added value is about giving the customer what they really want or look for. It can be as simple as offering free webinars, tips on how to use a product or service more effectively, free consultations, discounts for recurring clients or referrals to another client, etc.

Don't forget the importance of conducting effective market research to find out what your customers really want and what will make a difference for them.. The added value will help you gain customer trust and separate you from the rest.

6. Incorporate audio into your content

Marketing and communication are extremely visual based these days., That's why incorporating audio into your marketing strategy is a great way to stand out and connect with your audience on a personal level.. Sound affects our bodies, thoughts and actions and has a different way of reaching people compared to means that appeal to other senses.

Here are some ways you can include audio in your social media marketing strategy: First, Twitter allows you to tweet audio beyond the limit of 140 characters, so start taking advantage of that. O well, you can try recording customer testimonials, greet visitors with an audio message from the CEO, record blog posts for those who prefer podcasts, when dating someone include your actual audio quote, or even play engaging background music on your site to keep users there. more time (Be careful here! Sound can also have a negative effect, so make sure disabling all audio is an option).

7. Explore social ads from different platforms

Since organic reach is decreasing, more and more businesses are turning to paid ads on social media sites. Facebook ads are probably the biggest player, but they are not the only one. Consider running ads on other social media platforms like LinkedIn and Instagram, even Twitter and SnapChat are developing new ad products. The important thing to remember for your social media strategy is to analyze different platforms, pros and cons, price differences, potential scope, formats and orientation options.

8. Organize contests and promotions

Hosting contests on Facebook is a great way to interact with users and entertain them at the same time!! Users can end up spending hours in front of their computers, playing and interacting with your brand. Create image or video contests, or be present with giveaways during important parts of the year like Mother's Day or Christmas. This will humanize your brand and help users associate it with happy moments..

9. Keep up with Millennials

Marketers can learn a lot from millennials and, also, companies that can't keep up with this generation could miss out on a huge market. They have grown up with technology at their fingertips (actually, in your hands), are constantly connected through social media, they want information now, they are good for multitasking and, especially, have different values ​​than previous generations.


Brands must recognize how these differences can affect marketing strategies. For example, Millennials are much more likely to choose (or change to) a brand based on a cause that interests them. further, Millennials don't mindlessly absorb ads, they want to participate in the discussion, they tell brands what they want and expect a response. They want mobile-friendly products and services, visually clear and easy to understand.


Thus, Learn about the expectations and behaviors of Millennials and incorporate them into your social media marketing strategies.

In conclusion and as a last strategy, webtrabajos recommends that you never stop learning, since social networks are constantly evolving. Thus, as marketing specialists, it is not only important to be aware of new trends, we must also constantly learn and master new skills. A great way to do this is by following influential social media marketing blogs.. They not only keep us up to date with the latest trends, they also point out useful tools and applications, they give us advice, tutorials, secrets, etc.

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