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In WEBTRABAJOS we want you to understand what it is before we start




Web-page design

The pages below the main home page are called subpages . The page you are viewing now is a subpage.

When you create and publish a subpage like this, will appear in the menu bar at the top of the site.

You can also create and publish subpages within a subpage! In doing so, will automatically be added to a widgetnavigation.

Subpages play a key role in deciding the structure of your community website.

It is very important to properly consider the design and layout of your website so that it is easy to find., navigate and use.

Creating a site map or diagram is a useful way to plan how you will organize the information on your site so that users can easily find resources.

– Think about how to group information in the most logical way.

– Consider engaging other communities that share a similar interest and you may want to have pages within your website..

– Plan navigation routes throughout the website and make sure sections / key topics are easily accessible. Consider what should be included for each page / topic / area.


Hosting (also know aswebsite hosting , Web hosting , YWebhosting ) is the housing business, service and file maintenance for one or more websites.

The amount of space allocated on a server to a website depends on the type of hosting. The main types of hosting are shared, dedicated, VPS and reseller. They differ by the type of technology used for the server, the level of management provided and the additional services offered.

In a nutshell, Web hosting is the process of renting or buying space to host a website on the World Wide Web. The content of the website, as HTML, CSS and images, Must be hosted on a server to be viewed online.


What exactly is a server? A server is a computer that connects other web users to your site from anywhere in the world. As the name implies, web hosting service providers have servers, connectivity and associated services to host websites. By offering a variety of hosting plans, cover the spectrum of accommodation needs, from small blogs and large organizations.

If you plan to create an online presence, reliable web hosting is essential. There are literally hundreds of web servers available today that provide thousands of varieties of web hosting services. Plans range from free with limited options to expensive specialized web hosting services for businesses. The plan you choose will mainly depend on how you plan to use your website and how much you have budgeted for hosting..

Why pay for web hosting?

Activity time (reliability)

Reliability is extremely important to both free and paid services, But you should only expect any real reliability with a paid hosting plan. You probably want your website to work 24 hours of the day, the 7 weekdays, And you will only get it from a web server with reliable servers and stable network connections. Before deciding on a host, take a look at their uptime history. You can read the comments and check their announced availability guarantees.

A site that is difficult to reach or often loses customers, customers and can affect revenue. If someone finds your site and tries to access it only to discover that it is not available, will not hesitate to go to a competing site. Slow access is also very frustrating for dedicated visitors (and also for you, when you upload new content).


Traffic / bandwidth

Read and understand any limitations placed on the bandwidth you use and select an appropriate plan. If your site is going to incorporate video, audio or other elements that require a higher level of bandwidth, you want a plan that meets your needs.


PHP, .htaccess, SSH, MySQL, FTP, etc.

  • If you need to install PHP or Perl, make sure you can do this without the approval of your host. On the contrary, you will have to wait for them to say it before you can implement a function on your site.
  • Assuming you want to do things like customize your error pages (the messages that are displayed when visitors reach an extinct page on your site), protect your site against bandwidth theft and linkage, and to protect your folders with password, you will need the ability to create or modify files “.htaccess”.
  • SSH access is useful for maintaining databases like MySQL and when you want to run a blog or content management system.
  • FTP is a popular method of transferring web pages and other files from a local computer to a computer. (servers) web hostess so it can be seen by anyone around the world. Some hosts just don't let you design and load their own pages. Instead, They request that their pages be designed and loaded using their online site builder. Unless you're an absolute beginner and plan a pretty trivial site, make sure you have access to FTP or the ability to upload your pages by email or browser at least.

Control Panel

The purpose of a dashboard is to allow you to manage various aspects of your website hosting account. You should expect a control panel from a commercial host to be able to perform daily maintenance without having to wait for technical support to make simple changes. A ‘cPanel’ provides a simple dashboard to manage email addresses, account passwords and basic server configurations. It can be time consuming to turn to a technical support operator or be forced to pay an additional fee each time you want to perform simple administration tasks.


Multiple domain hosting

It is common to have more than one domain, They're cheap these days, and it's hard to resist owning some. In this case, You must accommodate additional domains with additional hosting space. To simplify the hosting process, It is possible to host more than one domain from a single account. Each separate website hosted on the same account is called a companion domain. Most shared hosting providers allow additional domains. It is advisable to check in advance how they charge for it.[/vc_column_text][/vc_tta_section][vc_tta_section title=”¿What is Ecommerce?” tab_id=”1559585613613-8877680d-836a”][vc_column_text]In a nutshell, e-commerce is just the process of buying and selling products electronically, such as mobile applications and the Internet. E-commerce refers to both online retail and electronic transactions. E-commerce has increased enormously in popularity in recent decades and, in a way, is replacing traditional brick stores with virtual stores on web pages.

E-commerce enables you to buy and sell products globally, twenty four hours a day, without incurring the same general expenses that you would have with the management of a physical store. To get the best marketing mix and best conversion rate, an e-commerce company must also have a physical presence.


What are the benefits of electronic commerce?

Starting an e-commerce business has never been so easy. but as a result, people are reaping all the benefits that e-commerce stores offer.


Below are seven reasons why e-commerce is such an attractive option for entrepreneurs.:


Global reach : with a physical physical store you are geographically limited to nearby markets, that is to say, If you have a store in Bogota, Cali and you want to sell also in Medellin or Cartagena , you must open another physical location.

Electronic commerce does not have this limitation. Instead, you can sell to anyone anywhere in the world through your digital e-commerce business.


Always open : physical businesses generally have limited hours, but an online e-commerce store remains “open” the 24 hours of the day, the seven days of the week, the 365 days of the year. This is extremely convenient for the customer and an excellent opportunity for merchants..


Cost savings : e-commerce companies have significantly lower operating costs compared to physical stores. No rent, there is no staff to hire and pay, and very little in terms of fixed operating costs. This makes e-commerce stores extremely competitive in price, which generally increases the market share dramatically.


Automated inventory management : It is much easier to automate inventory management through the use of online electronic tools and external providers. This has saved e-commerce businesses billions of dollars in inventory and operating costs..


Inventory management has also become increasingly sophisticated. Now you can manage your stock through multiple channels with great ease. Thus, you can sell and control your shares in your own store, as well as in markets like eBay, Amazon, Etsy or a physical store.


Laser Driven Marketing : online merchants can collect an incredible amount of consumer data to make sure they're targeting the right people for their products.

This reduces the cost of customer acquisition and enables online e-commerce companies to remain extremely agile. Imagine being able to target only men in between 18 Y 24 years old living in urban areas. That's laser focused marketing for you, there is no way to get it only with a physical store.

Niche market dominance : due to lower operating costs, the ability to target your ideal customer, as well as reaching a global audience offered by an e-commerce website, this ensures the profitability of your company.

Location independence : the owner of a business ofe-commerce It is not tied to any location when your business runs. As long as you have a laptop and an internet connection, you can run your e-commerce business.

Types of e-commerce models

There are four main types of e-commerce models that can describe almost all the transactions that take place between consumers and businesses..

1. Business to Consumer (B2c):
when a company sells a good or service to an individual consumer (p. Not., You buy a pair of shoes from an online retailer).

2. Business to Business (B2B):
when a company sells a good or service to another company (for example, a company sells software as a service for other companies to use)

3. Consumer to Consumer (C2C):
when a consumer sells a good or service to another consumer (for example, sells your old furniture on eBay to another consumer).

4. Consumer to Business (C2B):
when a consumer sells their own products or services to a company or organization (for example, an influencer offers exposure to his online audience for a fee, or a photographer licenses your photo for use by a company ).

Trade examples
electronicCommerce Electronic can take a variety of forms involving different transactional relationships between businesses and consumers, as well as different objects that are exchanged as part of these transactions.

1. retail:
the sale of a product by a company directly to a customer without any intermediary.

2. Wholesale:
selling products in bulk, often to a retailer who then sells them directly to consumers.

3. Dropshipping:
selling a product, which is manufactured and shipped to the consumer by a third party.

4. Crowdfunding:
raising money from consumers before a product is available to increase the initial capital needed to bring it to market.

5. Subscription:
automatic recurring purchase of a product or service on a regular basis until the subscriber decides to cancel.

6. Physical Products:
Any tangible good that requires inventory to be replenished and orders physically shipped to customers as sales are made.

7. Digital Products:
products, downloadable digital courses and templates, or media that must be purchased for consumption or licensed for use.

8. Services:
A skill or set of skills provided in exchange for compensation. Service provider time can be purchased for a fee Customer relationship management (CRM) It is a strategy to manage the interaction of a company with its clients in order to improve customer satisfaction., customer retention and sales growth. A CRM system helps a company achieve these goals by streamlining communication through different means and providing customer information to key decision makers in the organization..

Teams facing the customer, as Sales, Marketing and Customer Service, use a CRM system to communicate with customers, schedule appointments, develop agreements, manage customer complaints, send budgets, store customer information and much more. As a result of this, a CRM system becomes the only source of truth to obtain sales information, marketing and customer service efforts.

Benefits of a CRM system

  • Increase revenue through better business nurturing and monitoring.
  • Improve customer relationships.
  • Accelerate sales cycles.
  • Better internal communication and collaboration.
  • Increase the productivity of the sales and support team.
  • Enforce best practices through process templates.
  • Automate repetitive tasks.
  • Get better prospects on customers
  • Increase customer retention
  • Reduce risks to deals.

A CRM system will be your best investment decision.

  • 300% increase in the conversion of offers.
  • 50% increase in productivity.
  • 40% decrease in labor costs.
  • 27% increase in customer retention.
  • KING of $ 5 For each $ 1 spent.

Who uses a CRM system?

A CRM is used by companies of all sizes, in various industries around the world.

Small business

As usual, have one or a few team members facing the customer, they usually take notes in notepads, communicate by email and track data in spreadsheets. They use CRM to centralize data and collaborate with customers.

Medium-sized companies

As usual, they have more people on each team and more clients. In addition to the needs of small businesses, must create a process for sales and customer service team members to triage and drive customer work forward. CRM helps you create, manage, automate and measure that process.

Large companies and companies.

They often have more than one from each team, sometimes in different countries. In addition to the needs of SMEs, they must direct the work between teams, More detailed customizations and account management to ensure they receive priority attention.

Sales teams

Sales teams look for CRM software to help centralize and track their contacts, agreements, notes and other information. Automatically capture data and nurture customers. It also encourages collaboration with internal messages to ensure faster action.. All the data collected is used to accurately forecast future sales and reveal historical performance perspectives used to train team members and scale sales flow..

Support Teams

Support teams search CRM software to gather all customer service requests from customer-facing channels (email, Twitter, telephone, chat and others) in one place where they can assign and respond to those requests quickly and efficiently. CRM helps them prioritize requests for the duration of the case, customer value and reason, and shows them information to improve overall customer satisfaction.

What should you look for in a CRM system?

  • Management of contacts and leads.
  • Deal management.
  • Pipeline management.
  • Email Marketing with automatic responses.
  • Customer Chat.
  • Sales automation.
  • Reports and analysis.
  • Personalization
  • Advanced workflow settings.
  • Lead routing.
  • Integration of web forms.
  • Appointment scheduling.
  • Document exchange and document analysis.
  • Billing, quotes, and discount approvals.
  • Integration with your email, telephone, accounting and other applications.
  • Reminders / Smart notifications.

What is SEO?

Search engine optimization (SEO) it's the art and science of driving website traffic to your website from search engines.

All major search engines like Google, Bing and Yahoo have top search results, where web pages and other content, like videos or local listings, they are displayed and classified according to what the search engine considers most relevant to users. Payment is not involved, as with paid search ads.

To understand the true meaning of SEO, let's look at that definition and look at the parts:

Traffic quality.You can attract all the visitors of the world, but if they are coming to your site because Google tells them that you are a resource for Apple computers when you really are a farmer selling apples, that's not quality traffic. Instead, you want to attract visitors who are really interested in the products you offer.

Amount of traffic. Once you have people click on search engine results pages (SERPs), the better the traffic.

Organic results. Ads are a significant part of many SERPs. Organic traffic is any traffic you don't have to pay for.
How SEO works

You can think of a search engine as a website you visit to write. (or talk) a question in a box and google, Yahoo !, Bing, or any search engine you are magically using answers with a long list of links to web pages that could potentially answer your question.

It is true. But have you ever stopped to consider what's behind those magic link lists?

Is that how it works: Google (or whatever search engine you are using) It has a crawler that goes out and collects information about all the content you can find on the Internet. Crawlers return all those 1s and 0s to the search engine to build an index. That index is then fed through an algorithm that tries to match all those data with your query.

Google algorithm

The rankings of these search results are determined by the Google algorithm. Although Google's algorithm remains secret, Years of SEO experience have resulted in a good idea about the important factors. In our opinion, factors in google algorithm can be divided into two categories:

SEO factors on the page

Your website's ranking is decided in part by factors on the page. On-page SEO factors are all those things that you can influence within your actual website. These factors include technical aspects(for example, the quality of your code and the speed of the site) and aspects related to content, como la estructura de su sitio web o la calidad de la copia en su sitio web. Todos estos son factores cruciales de SEO en la página.

Off-page SEO factors

In addition to SEO factors on the page, hay factores SEO fuera de la página . Estos factores incluyen enlaces de otros sitios webatención de redes sociales y otras actividades de marketing fuera de su propio sitio web. Estos factores de SEO fuera de la página pueden ser bastante difíciles de influir. El más importante de estos factores fuera de la página es la cantidad y la calidad de los enlaces que apuntan a su sitio. Cuantos más sitios relevantes y de calidad estén vinculados a su sitio web, mayor será su posición en Google.[/vc_column_text][/vc_tta_section][vc_tta_section title=”¿Diferencias en paquetes SEO?” tab_id=”1559588685976-bfc74a0a-4605″][vc_column_text]

SEO ENTREPRENEURS

  • Keyword Analysis positioned
  • Creating xml sitemap
  • Create robots txt files
  • Keyword Search
  • Web Analytics, monitoring visits and web usability
  • SEO development strategy
  • SEO Onpage
  • Linkbuilding Standard
  • Monthly report
  • Ranking Keywords

SEO ENTREPRENEURS

  • Keyword Analysis positioned
  • SEO Software installation real-time analysis
  • Creation in Google business
  • Google Analytics creation
  • Creation Google Search Console
  • Creation of xml sitemap and Configuration in Google Search Console
  • Create robots txt files
  • Keyword Search
  • Web Analytics, monitoring visits and web usability
  • SEO strategy report
  • SEO development strategy
  • SEO Onpage
  • Linkbuilding Plus
  • Monthly report
  • Ranking Keywords
  • SEO Local

IN #1 AND GOOGLE

  • Keyword Analysis positioned
  • SEO Software installation real-time analysis
  • Creation of xml sitemap and Configuration in Google Search Console
  • Create robots txt files
  • Google business creation and Google Maps
  • Google Analytics creation
  • Creating and configuring Google Search Console
  • Keyword Search
  • Web Analytics, monitoring visits and web usability
  • SEO strategy report
  • Keyword analysis competition
  • Review On Page SEO
  • Keyword tracking positioned
  • Review of actions of the previous month
  • SEO development strategy
  • SEO Onpage
  • Link Building Premium
  • Monthly report
  • Ranking Keywords
  • SEO Local
  • Content creation

is the PERFECT button to ATTACH AND RETAIN CUSTOMERS. GIVE SUPPORT IN ECOMMERCE AND ONLINE SHOPS. YOUR CUSTOMERS WILL LOVE IT. INTEGRATION WITH ANALYTICS.

COMMUNICATING WITH YOUR CUSTOMERS CAN BE VERY EASY

With the WhatsApp Button you will get visitors to your website to contact you through WhatsApp with a single click.

WHY WHATSAPP?

WhatsApp is used in more than 100 countries and supports more than 50 Languages. Recent surveys claim that the 96% of users prefer to use a messaging 'app' rather than phone. If none of this has convinced you, think one thing, WhatsApp knows how to use even your grandmother. Don't lose more customers and sales.

  • allows specific phone numbers for each entry or personalized content, to offer the correct contact to the different agents of your organization.
  1. Phone: Enter the phone number.
  2. Only on mobile: Select if you want the button to be visible only on mobile devices. WhatsApp Web / App will open on the desktop (if available).
  3. Call to action: Write a message to encourage users to contact through WhatsApp.
  4. Time delay: You can define a timeout to show the call to action message.
  5. Notification: Show notification on button for less intrusive mode.
  6. Message: You can define the first message to send.
  7. Advanced: configure which pages you want to show or hide your WhatsApp button.
  8. If you have Google Analytics an event is fired when the user launches WhatsApp.
  9. You can overwrite thephone number, the call to action, the message or visibility in any entry, custom page or content.

What is a chatbot?

A small chat button is located in the lower corner of the screen. When clicked, a chat widget opens where visitors can interact with someone … or something like that.

The chatbot:

  • Has a robot avatar.
  • It has a type name “bot”.
  • Respond immediately.
  • Provides multiple answers to the question you ask and asks you to choose only one.
  • When choosing an answer, you would receive similarly structured multiple choice questions until the chatbot takes you to the correct page or person to complete your application.

chatbots are special. They can't just answer questions, they can do it without the help of a human representative. This frees up valuable time and saves companies money..

A chatbot is powered by pre-programmed answers or artificial intelligence to answer a user's questions without the need for a human operator.

How do chatbots work?

We know that chatbots are designed to answer questions and support multiple teams, but what exactly motivates them? Okay, there are actually some ways that you can build a chatbot.

Rules-based chatbots

The first and perhaps the simplest bot is rule-based chatbots. These bots are the most common, and many of us have probably interacted with one through the live chat features, on e-commerce sites or on social media.

Rules-based chatbots can have basic conversations using something called logic “and / so”. A human operator, normally a digital marketer, will plan the robot's conversation using the following logical steps and clear call-to-action buttons.

To put into perspective how rule-based chatbots work, we provide an example of one that we currently use in our learning center.

Chatbots provide service 24/7

Another benefit that chatbots provide is instant service anytime, anywhere. Remember, bots are not limited to traditional business hours or time zones. So, if a customer approaches the robot with a basic problem at 3 am, can be resolved in minutes.

  • Productivity.Chatbots provide assistance or access to information quickly and efficiently.
  • Entertainment.Chatbots amuse people by giving them fun tips, They also help kill time when users have nothing to do..
  • Social and relational factors.Chatbots fuel conversions and enhance social experiences. Chatting with bots also helps avoid loneliness, gives the opportunity to speak without judgment and improves conversation skills.
  • Curiosity.The novelty of chatbots arouses curiosity. People want to explore their skills and try something new.

This are the stars and Google:

Los Rich Snippets (also known as “Rich Results”) They are normal Google search results with additional data displayed. This additional data is usually obtained from the structured data found in the HTML of a page. Rich Rich Snippet types include reviews, recipes and events.

Technically, los Rich Snippets (rich snippets in English) are segments of HTML code with content that expresses its function within the website. They are used by systems that interpret the content of web pages, like search engines, so that they can understand it better and categorize it correctly. Rich Snippets have been in operation for quite some time and even if you don't know them or have never heard of them before, surely you will have perceived the use that Google makes of them. For example, Below you can see a search result for a recipe, which includes your photo, assessment, votes, completion time, etc.

Why Rich Snippets are important to your site

A site that includes Rich Snippets will be helping the search engine understand your HTML documents and explain what function certain parts of their content have.. As we know, Any initiative that helps to better understand a website is viewed favorably by Google, so using them will help positioning. In fact, SEO professionals have long been using them as a technique of what is known asSEO In Page.

A Google search result gets more attention when it presents Rich Snippets, so your website, whatever your position, you will be more likely to stand out from other search results. Nevertheless, although using a Rich Snippet does not guarantee that Google will show it, better cataloging your page, in practice it is known that the positioning algorithm takes this into account when ordering its results. Since 2013, Google's algorithm takes these pieces of code into account, so if you don't use them yet, It will not hurt if you incorporate it.[/vc_column_text][/vc_tta_section][vc_tta_section title=”What is a smart form?” tab_id=”1559588223439-e27a1683-04d7″][vc_column_text]A Smart form has the ability to guide a customer based on their responses to different results after selecting their preferences

Create estimation forms, calculation forms, cost calculators and more easily

is a shape creator intuitive and versatile. Can createform calculators simple, advanced cost estimators or extensive contact forms both for you and your customers.

Easily add basic form elements likeCheckboxes, drop down menus, radio buttons, etc. with just a few clicks.

Each element of the form can be assigned a value thatwill automatically calculate .

Form submissions can be sent to the administrator and customer with individual texts. The plugin can createPDF files to start shipments and attach them to emails automatically.

Smart Form

Easier than ever!

You are one step away from having the website of your dreams.