Guide 2020: Web design for B2B technology companies
According to the studies , around the 53% of B2B customers make at least half of their online purchasing decisions , and more than 63% use the Internet for at least half of their product research. Thus, it stands to reason that your b2b technology website has become one of the most valuable tools available to your sales and marketing teams.
Knowing where to start when it comes to building the perfect online portal for your tech brand can seem like a minefield., but this article will highlight some of the best practices you need to follow if you want to drive leads, increase conversions and Showcase your organization in the best way.
Regardless of the nature of the technological products or services that you supply, the same rules must apply in all areas. With that in mind, Use this post to learn more about the ins and outs of B2B web design and make sure your website contains all the most essential elements that will help your brand stand out from the competition.
Differences between B2B and B2C websites
Most B2B customers use desktop computers, but 83% from global consumers (including B2B buyers) report on the behavior of multiple screens, which means mobile-friendly designs are still essential.
The 59% buyers would prefer to interact with beautifully designed websites
The 53% of mobile visitors will click outside a website if it takes more than three seconds to load
The 62% of B2B companies optimize their blog for mobile devices to aid SEO efforts
The most successful B2B and B2C technology websites have many similarities, but they also have a number of differences that are hard to ignore. Audience motivation is one of the most obvious variations between the two, with B2C buyers looking to satisfy emotional needs and B2B buyers with the aim of highlighting the value of a product or service for their managers and bosses.
Considering that, It is vital that all B2B technology companies follow the best practices described in this publication if they want to advance and achieve their sales goals.. Most B2B technology customers want to find solutions to problems while discovering new ways to save time and money. Be sure to think about that when designing your brand website and be sure to include the most appropriate content..
List of B2B and B2C site design similarities
- Optimized performance
- Clear and concise language
- Simple navigation
- Responsive web designs