Keyword Research Master Guide
Often, in SEO, we care so much about technical SEO (pagination, site speed, the latest python course, etc.) that we forget that the basis of winning SEO begins and ends with words.
- Don't choose keywords before starting SEO means shooting in the dark, a likely losing bet whether or not your content will be successful.
- Choose the wrong keywords means wasting time and budget on content that will never get visibility in search results.
- Conversely, choose smart and specific keywords can help forge and dominate a traffic niche that elevates you above the competition.
Understand seed words
We call them words “seed” because all other words spring from them . Finding the correct starting words will make or break your entire word research strategy.
Finding the correct starting keywords involves asking and answering three questions:
- For what do you think what do you want to classify?
- What do you qualify for??
- What are your competitors classified for?
After that, you validate your answers with data to find the absolute best seeds.
Create perfect word lists
This is where the rubber hits the road. Here you expand your initial keywords into entire lists. These lists support multiple pages and themes, and even more seeds can grow.
This is also the place where you want to be as complete as possible to discover the opportunities that your competition probably missed..
Almost any old keyword tool can provide you with lists of hundreds or thousands of words . The secret to success is knowing which keywords to prioritize and pursue.
What keywords will be really profitable? What keywords can you rank for?
To answer these questions, we delve into keyword metrics that help us prioritize our word lists:
- Monthly volume
- Word difficulty
- Organic click-through rate (CTR)
Keywords never exist in a vacuum. Instead, they almost always appear with other words .
Adding related words to a page is a smart strategy to increase thematic relevance. At the same time, Trying to target too many keywords on the same page can dilute their relevance and make ranking difficult.
Then, We show you techniques to address both of these issues.:
- When to create separate pages for each word
- How to group related words
Optimization of words on the page
Very few word research guides mention on-page keyword optimization.
We wanted to do better.
Because keyword research uncovers the intention , this is a great starting point for on-page optimization. If you understand not only what your users are looking for, but also what they hope to find, can better create your content to meet your expectations.
We have also included a short description of where and how to incorporate keywords on the page.. While this section is primarily beginner level, more immediate SEOs should find the update useful.
Track keyword rankings
If you are a consultant, agency, Internal SEO or you just do it yourself, you want to know how your words work in search engines.
Traditionally, word tracking was synonymous with “classification”, But times have changed. Today, with customization, changing location and competitive environments, keyword tracking has gotten a lot more sophisticated.
In this chapter, we will cover:
- Traditional word classification
- Local range tracking
- Rank indices
- Voice quota (SLEEPING) Y
visibilityAt the end of this chapter, you will understand what type of word tracking is right for you and how to report these numbers to the people who matter.
Word Research Benefits
As a last resort, word research helps you understand exactly what content to create to best help your business goals and drive relevant traffic.
There are literally billions of possible keyword combinations, and also in all languages. Even if you tried, it would be impossible to attack them all.
Fortunately, people tend to look for the same things, or often very similar things, for which you can group keywords. When done correctly, keyword research helps you find the best keywords for your particular website.
Word research “winners” helps you find phrases and topics that:
- They are more relevant for your business
- Have a search volume high enough
- To have low competition (for example, are classifiable)
Discover valuable keyword phrases and topics
You think you know what you want to qualify for, But are you sure? Do you know all the ways people search that can lead to your website?
For example, if it sells “wholesale wine glasses”, this could be a good term to target. Keyword research can help you discover other relevant terms like:
- wholesale bulk wine glasses
- cheap wine glasses
- 8 ounces bulk wine glasses
- Etcetera etcetera
If you have a wine glass business, How valuable would the ranking on the first page of Google be for each of these terms?
You may have been able to guess some of these, But a smart word research strategy can help you uncover thousands of these word opportunities at scale..
Find keywords you can rank for
Finding popular words is great, but it's a double edged sword. This is because the more popular and valuable is a word , plus competition there is to classify # 1.
The key is to find the sweet spot of keywords that are valuable to your business, but they are not so competitive as not to have the possibility of classifying them.
“Cheap wine glasses” can be a great keyword phrase, but because it has such a high monthly search volume, many established and popular sites are likely trying to rank for it too.
If it's a smaller site just starting out, this can make it difficult to rank for your most desirable keywords.
The trick is to find those words with high demand Y low competition . Let's look at our keyword table one more time, but let's also add a column for “Word difficulty”.
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