Beginner's Guide to Successful Facebook Ads

Thinking of diving into Facebook ads?? Wondering what the common pitfalls are?

In this article, You'll discover three important considerations when starting your first Facebook ad campaign..

commit to a Facebook funnel implementation

All successful marketing starts with a clear strategy and Facebook advertising is no exception. With a strategy based on the assets of your available audience, you can run campaigns that give you the best results for your business in the shortest time.

You want to implement a Facebook advertising strategy that moves someone from a stranger to a paying customer through a series of advertising campaigns, known as a Facebook ad funnel .

There are three stages to a successful Facebook ad funnel:

  • Knowledge : at the top of the ad funnel, the objective is to generate knowledge of your business. In doing so, is also creating recognition on Facebook news, which is important later in the funnel, as well as for the credibility and authority of your business.
  • Participatory remarketing : for this stage, the goal is to generate a consideration of your products or services in the mind of your target audience. You are taking Facebook people to your website to get more information and buy.
  • Website remarketing : the goal at this stage is to generate sales and leads through the participation of people who have visited your website.

How to start?

You always want to start implementing the funnel at the awareness stage because these campaigns target cold audiences of new people and don't use existing audiences.

If you implement the other two stages of the funnel (website engagement and remarketing) will depend on your answers to the next two questions:

  • Do you have pixelated website traffic on Facebook?

  • Do you have other existing engaged audiences? These are personalized engagement-based audiences that include video viewers and Facebook page participants.

  • Start with the awareness stage.

  • Once you have enough engaged audiences, implement engagement remarketing, what brings people to your website.
  • Once you have enough website traffic, implement website remarketing.

Configure and / u optimize Facebook pixel settings

The work you do researching and setting up new Facebook ad campaigns can be useless if you don't track results and then optimize your campaigns.. If you don't install Facebook pixels and conversion events, you will not know if your campaigns are delivering the desired results and you will not be able to measure your advertising return on investment (ROAS) .

So, once you've decided on your Facebook ad strategy, set up your facebook pixel and conversion tracking and / or activate advanced pixel settings.

Install pixel and conversion events

There are two parts to track on Facebook. The first part is the Facebook pixel, which is a code that is installed throughout the website. Allows you to create personalized website audiences so that you can target your website visitors with Facebook ads.

The second part is the conversion events, also known as standard events . These are specific actions that someone takes on your website that they can track and attribute to your ad campaigns. These actions include visits to the product page, add to cart, initiate payment, purchases and leads. To install Facebook pixel and conversion events.

Activate Facebook Advanced Pixel Settings

Once you have installed pixel and event tracking, make sure the following advanced settings are activated. These are small details that can make a big difference in the effectiveness of your pixel..

Start by browsing to your Event Manager.

The first configuration refers to the use of cookies. If configured as a third party, change it to first. By doing this, your pixel will be implemented on your website and browsers will read it as main code, not from third parties, so it will not be excluded from your site.

Also check that automatic advanced matching is activated. This is the second advanced pixel option you need to activate. Automatic advanced matching tracks additional pixel data known as microdata, so you'll see higher attribution and match rate for event actions and custom website audience sizes.

Why is it important CLV?

Create target audiences

Before setting up any prominent Facebook ad campaigns in implementing your strategy, you must create the audience you will be targeting.

Understand audience temperatures:

Audiences on Facebook fall into one of three categories: cold, warm or warm. These are also known as hearing temperatures . Each temperature correlates with different types of audience, as well as a stage in your Facebook ad funnel.

Cold audiences come first, containing people who do not know you and have not yet been exposed to your business. Cold audiences are incredibly important because they are the foundation of sustainable Facebook advertising and the starting point for most of the people who will become your customers for your ad campaigns..

Cold audiences are the highest of the three audience temperatures and include saved audiences and similar audiences.

Create your saved audiences, similar and personalized

For all the Facebook advertising strategies mentioned above, you want to create your cool audiences. These include saved hearings and similar hearings.

Before you can create your similar audiences, you must create the source audiences on which your similar audiences will be built. Facebook allows you to choose from nine different custom audience types to create your target audiences. You want to choose the one that offers the best results, and that depends on the marketing assets you have in your business.

To visualize this, if you have a large customer database, create a custom customer list and use it as your target audience. This will offer the highest quality lookalike because you are essentially cloning your customers..

Professional advice

with personalized website audiences, start with an audience of all traffic in the past 180 days. Then create audiences during 90, 60, 30, 14, 10 Y 3 days. Although you may only have enough people to run a campaign for your audience 180 days right now, when you start attracting people to your website, the audience size of the other durations will start to increase. Possibly, may test the duration of other hearings to determine their effectiveness.


Facebook has the most advanced targeting capabilities and versatile ad formats of any ad platform. For these reasons, now there are more than 7 millions of global advertisers, competition is intense and advertising costs continue to rise year after year.

Anyone can set up Facebook ads in a few minutes using Boost functionality so there is little or no barrier to entry. Nevertheless, this means that new advertisers can easily jump to the platform, run Boost posts or full ad campaigns with very little knowledge, and quickly find yourself losing money due to errors in your campaigns.

So, before launching your next campaign, follow the steps above to get in the best position to see great results from your Facebook advertising.


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