importance of a website optimized for mobile devices
Websites are a great way to reach your customers. For small and medium-sized companies, it is important to have a website. And these websites need to be optimized for desktop computers and mobile phones. Nowadays, More and more customers and website visitors rely on mobile phones to navigate websites and services offered by companies of all sizes.. The dependencies of people who use mobile phones have increased to the point that it is essential to take care of their experience when they are on your site.
Smartphones and mobile devices have generally gained popularity. People use them to access the Internet like never before. From online shopping to using Google to find answers to your daily queries, hanging out on popular social media sites, smartphones have become a convenient gateway to access the internet. Thus, it is more than necessary to have your company website optimized for mobile devices today. It is no longer just another thing you can do with your website, but an absolute necessity.
This is the main reason why many small and medium-sized companies have already optimized their websites for mobile phones and smartphones.. Because without mobile optimization, websites on mobile devices will open exactly the way they should on desktops. And with a small screen size, the results will be disastrous.
Everyone is on the mobile
We live in a world where smartphones have quickly grown in popularity and expanded to every home and economy.. People need phones to communicate, connect, chat, listen to music, watch movies and play. I have not exhausted the list, i am sure many people use their smartphones for many other uses. It is an indispensable tool. Everyone has become dependent on smartphones and dependency will only increase over the years.
When we talk about numbers and facts, we can conclude that more than 1.200 millions of people access the web from smartphones or mobile devices. This is a number of approximately the 80% of all internet users. It would not be a mistake to say that most are online using their smartphones.
This is the number one reason to opt for a website optimized for mobile devices for your business.
Users Behave Differently On Mobile Devices
We can hypothetically consider that there is the same set of people behind mobile and desktop devices. But they behave very differently when they are on different devices.
Smartphones with lower processing power and bandwidth should be more text-oriented sites being viewed on them. But curiously it is the other way around. People using smartphones are known to use more user-generated content, like YouTube, Instagram, Twitter, etc.
These social media channels have achieved great success by offering short videos and many images.. These short videos and images are key to capture the attention of the mobile user.
Capturing this traffic would require having a website optimized for mobile devices with a very well optimized design. This should help attract mobile users who crave videos and images., and user generated content. Make your content easily accessible and sharable at the same time. Use social media icons to facilitate sharing your products and services with your friends and community. When people share your content, it becomes more credible to their friends and their community and they catch more eyes and, at the same time, sales.
Users Switch Between Devices
Surveys have shown that more than 90 percent of Internet users change their platform or device to achieve a particular goal. This simply means that even after having most of your website users' desktop conversions, You can also interact with your website from a smartphone at any point in your sales process.. This is simply because most people get bored while looking at websites., so they use phones to look at things that they find interesting. And when they are interested, they switch to a desktop computer to complete the process of purchasing the product they've probably found on smartphones.
Thus, if your website is not capable of responding to multiple screen sizes, you can lose most of your sales.
Half of Web Traffic is Mobile
All website owners seek to increase their sales and traffic. As we all know, mobile device users have increased many folds over the years, and it continues to increase every day.
There are indications that more than half of web traffic is accessed via mobile phones. This may be a solid reason why you need to have your website optimized for mobile phones., since most of their clients use mobile phones to access the Internet.
Mobile Users Buy More
Mobile users buy more services compared to desktop users. Smartphone user may have lowest dollar per transaction. For small and frequent purchases, these mobile users are ideal. For example, if you have something to sell below $ 10 O 15, then they can be the best audience for your services and products. Many of the mobile phone users who visit their websites may be interested in your products and services and may choose to purchase those services.. But for sales to happen, your mobile website must be responsive enough to handle that processing.
Poorly designed websites that are not optimized for mobile devices would likely lose all those sales, since its interface is designed to handle transactions for smaller screens.
Allows You to Be More Social
Use your website to create a large number of social followers. The mobile can help here since the 91% mobile use is for social use. Mobile is mainly used as a source to connect to your preferred social platforms and participate in social activities. The advantage of having a website optimized for mobile devices is that you can take advantage of this potential source of traffic and unlimited users, and turn them into loyal customers and followers.
For that, users should be able follow No problem from social networks to your site and vice versa. And that can only happen when your site is optimized for mobile devices and easily accessible on all platforms..
Different Strategies For Mobile Landing Pages
For any website, landing pages are the main player in the conversion process. And how these landing pages are converted can have a huge impact on the revenue generated by your website..
But landing pages are very different for desktop and mobile websites. Some of the basic things remain the same on both platforms, but mobile screens can't handle all kinds of bandwidth intensive visuals used on desktop screens.
If your company demands more purchases and sales, shall create responsive landing pages suitable for mobile phone users.
Great Mobile Sites Help Differentiate Your Brand
Having a website specifically optimized for mobile phones is the best way to separate yourself from the competition.. Hereinafter, many of the commercial websites are not optimized for smartphones. And around the 54% of commercial websites do not respond.
Most of your competitors would have non-optimized mobile sites and this could be beneficial for you. You could take advantage of the market where they're lagging.
Optimizing your website for mobile devices is the best and easiest way to gain an advantage over your competition.
Google Favors Responsive Mobile Websites
Everyone knows the importance of search engines like Google for their commercial websites. These search engines are lifelines for tons of websites, since they provide them with a great organic traffic. This long-term organic traffic is better than any kind of paid traffic, in terms of visibility and conversion. Thus, saves you a lot of dollars that, on the contrary, would pay these search engine giants.
A perfectly optimized website for mobile devices has an advantage over the unresponsive website. Google favors sites that make the Internet a better place. And a site perfectly optimized for mobile devices does exactly that.. When we say favor, means a slight advantage in organic traffic for your optimized site.
Google keeps updating its core algorithms and allowing penalties for websites that don't meet or violate its standards. And one of the recent updates to Google's algorithm is about the increasing importance of mobile responsiveness. .
Google wants to make sure the web is friendlier to mobile device users. Thus, update ensures perfectly optimized sites rank even higher than before. And a site that doesn't fit that bill, would be rated lower than before.
Thus, if you are serious about getting more organic traffic, so you need to make sure your site is optimized for mobile devices.
Advertise Your Website On Mobile
As we have already seen, smartphones offer a great way to create brand value that sets your business apart from the competition. But have you considered that mobiles can be a excellent way to advertise your online business?
People are already spending around 23 days a year on mobile , and this will only increase over time. The dependence that people feel towards mobiles will only deepen, since it helps you do more and more; Replace traditional tools like watches, calculators, flashlights, organizers, agendas, alarm clocks, etc.
Okay, this shouldn't be alarming to you. As a company, this simply means more advertising opportunities to be wasted now. Unless you're already taking advantage of it, Of course.
This is the right time to get on the train of mobile advertising, since here there is a lot of untapped commercial potential.
But to take advantage of this opportunity, your website must first be optimized for mobile devices . It should present mobile users with a perfect experience. Users should be able to read easily, navigate without confusion, the menu system should be easy to touch on the small screen. So you can expect visitors to stay and buy your products and services..
For many organizations, it has been a difficult task keeping up with changing technologies. Y, Thus, they have not been able to convert their sites into a website optimized for responsive mobile devices. These websites are not displayed efficiently on all devices and, at the same time, they lose a lot of business that they could otherwise take advantage of.
Many may not even be aware of all benefits Your Business Can Enjoy Serving Mobile Users. But this, Of course, is changing now. Medium and small companies, in particular, understand the potential offered by mobile in terms of taking advantage of this growing market.
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