Importance of an advertising agency
Advertising agencies employ a wide range of advertising strategies to create marketing campaigns that are tailored to the needs of their clients.. Agencies can range from small home-based businesses to corporate franchises with departments for market research., account management and sales, copywriting and graphic design. A reputable ad agency should be where brands are built. They should try to make the best of what people can see, feel and believe about your brand. From small seemingly insignificant moments to amazing and shocking moments, your goal is the same: build something powerfully attractive, creating moments to create something timeless.
What is a brand?
A brand is what your potential customer thinks when they hear your brand name”. It's everything the public thinks they know about your brand offering, both objective (for example, comes in a robin egg blue box) as emotional (for example, it's romantic). Your brand exists objectively; people can see it is fixed. But your brand exists only in someone's mind “. Brands are built through moments. Every interaction is an opportunity to reinforce what a brand really believes. When messages and experiences add up, the mosaic of created moments becomes a powerful and lasting impression. Everyday, your brand generates thousands, yes not millions, of impressions: advertising moments, social moments, transactional moments, moments of unpacking.