The economics of link building
Life has taught me that good things should be expensive, especially when it comes to any type of digital marketing services. If you are not an expert, you may end up getting something far from what you were expecting.
Here is an example of “the best pet image you can get for your event” that I paid for by hosting one of our first Digital Olympus events
My point is that, just like working with freelance designers, hiring SEO consultants is only safe when you know exactly what you need and can control every step of the contract. This relates to the scope or work and the price of the contract.
I get very confused when I hear that the price of an average SEO agency contract starts at $ 1k USD. This number was first shared by Rand Fishkin on 2012 when he asked 600 agencies about your typical rates. Later, in 2018, Ahrefs published that same number when they did a similar poll.
As an SEO practitioner, I'm a little disappointed with the stability of the rates, but what bothers me the most is that this fee doesn't really include link building. I can hardly imagine a successful SEO camp