The Beginner's Guide to Online Marketing
Online marketing moves at the speed of light. To keep up, you need a solid foundation with judgment to think critically, act independently and be relentlessly creative. That is why we wrote this guide: to train you with the mental components to stay ahead in an aggressive industry. There are many guides to marketing. From textbooks to online video tutorials, can really choose. But, we feel something was missing: a guide that really starts from scratch to equip already smart professionals with a healthy balance of strategic and tactical advice.
Who is this guide for?
We wrote this blog for a first-time seller audience, experienced entrepreneurs and small business owners, mid-level candidates and marketing managers who need resources to train their direct reports. Especially, we want you to abandon this guide feeling confident in your marketing strategy.
This blog is designed for you to read from start to finish. Each new guide builds on the previous one. A central idea that we want to reinforce is that marketing must be evaluated comprehensively. What you should do is this in terms of frameworks and growth systems rather than campaigns. Reading this blog from start to finish will help you connect the many moving parts of marketing to your overall goal..
1. Focus on your customers with lasers
Your clients, prospects and partners are the soul of your business. You need to build your marketing strategy around them. The first step in marketing is understanding what your customers want., which can be challenging when dealing with such a diverse audience. This guide will guide you through (1) the process of building personal connections at scale and (2) preparing value propositions for the customer that are channeled towards the return on investment for your company.
2. Build your marketing framework
Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. Learn how to position your marketing strategy in a sustainable revenue engine and with a positive ROI for your brand. Gone are the days of the shallow mark. Leverage metrics to create a solid revenue stream.
3. Develop your brand story
When people spend money, they think with their rational and emotional brains. The most effective marketing frameworks are attractive to both. Storytelling is one of the most powerful tools your company can use to build customer connections.. This guide will walk you through the mechanics of cultivating your company's history.
4. Take them to your site: basics of traffic acquisition
You can have the web showcase, the most incredible blog or product in the world, but if you don't get traffic, your business growth strategy will crumble. This post will walk you through some of the most common free and paid traffic acquisition frameworks to attract visitors to your website..
5. Build audience connections with content marketing
Content marketing is more than just blogging. When it runs correctly, content that includes articles, guides (like this) , webinars and videos can be a powerful growth engine for your business. Focus on building trust and producing incredible quality. AND, especially, be sure to capture the correct metrics. Create content to generate ROI. Measure the correct results. This guide will teach you how to do it.
6. Get found with SEO
Search engines are a powerful channel to connect with new audiences. Companies like Google and Bing seek to connect their customers with the best possible user experience. The first step in a sound SEO strategy is to make sure that the content and products on your website are as good as possible.. Step 2 is communicating user experience information to search engines so that it is ranked in the right place. SEO is competitive and reputed to be black art. Here's how to get started the right way..
7. Find clients with paid channel advertising
Paid channel marketing is something you've probably come across in one way or another. Other names for this topic include Search Engine Marketing (SEM) , online advertising or pay per click marketing (PPC) . Very often, marketers use these terms interchangeably to describe the same concept: traffic purchased through online ads. Marketing specialists often avoid this technique because it costs money.. This perspective will put you at a significant disadvantage. It is not uncommon for companies to run PPC campaigns with unlimited budgets. Why? Because you should still be generating an ROI. This post explains the basics of how.
8. Drive incremental sales through affiliate marketing
It's hard to believe that the Internet is decades old. Affiliate marketing has been around since the early days of online marketing. It is a great solution for companies that are risk averse or don't have the budget to spend on initial marketing costs.. Use affiliate marketing to create a new source of income for your e-commerce or B2B business.
9. Spread the word with PR
You have launched an amazing product or service. Now what? Now, you need to spread the word. When it's done right, good public relations can be much more effective and less expensive than advertising. Regardless of whether you want to hire a luxury agency or an amazing consultant, make sure you know what you are doing and what types of ROI to expect. Relationships are the heart and soul of public relations. This guide will teach you how to ignore noise and focus on measurable and substantive results..