The Beginner's Guide to Online Marketing
Online marketing moves at the speed of light. To keep up, you need a solid foundation with judgment to think critically, act independently and be relentlessly creative. That is why we wrote this guide: to train you with the mental components to stay ahead in an aggressive industry. There are many guides to marketing. From textbooks to online video tutorials, can really choose. But, we feel something was missing: a guide that really starts from scratch to equip already smart professionals with a healthy balance of strategic and tactical advice.
Who is this guide for?
We wrote this blog for a first-time seller audience, experienced entrepreneurs and small business owners, mid-level candidates and marketing managers who need resources to train their direct reports. Especially, we want you to abandon this guide feeling confident in your marketing strategy.
This blog is designed for you to read from start to finish. Each new guide builds on the previous one. A central idea that we want to reinforce is that marketing must be evaluated comprehensively. What you should do is this in terms of frameworks and growth systems rather than campaigns. Reading this blog from start to finish will help you connect the many moving parts of marketing to your overall goal..