the 5 métricas más importantes en marketing 🚀 🔥 Bogota - Colombia


Why the right metrics make a difference

To boost your business, marketers need to measure a little. But not everyone measures the correct data.

Simply know the visits to your page, click-through rates and the participation statistics are no longer enough. Many of these isolated data points cannot give you a clear idea of ​​whether you are getting a good ROI from your marketing spend..

Don't get us wrong: Marketing KPIs can significantly help steer your marketing in the right direction. Even so, marketing functions have fallen short when it comes to developing a set of marketing metrics that matter.

After all, sellers are constantly on a rotating flow cycle. Y con el número cada vez mayor de estrategias y opciones de marketing, las empresas deben mantenerse por delante de su competencia. Para ayudar a diseñar una estrategia efectiva, debe perfeccionar estas métricas críticas y sus fórmulas.

Necesita métricas que cuenten la historia de su empresa y le brinden una instantánea más detallada de sus esfuerzos de marketing. La realidad es que no puede ser un vendedor exitoso si no conoce sus números.

Y no puede conocer sus números si no comprende el valor de por vida de su cliente, porque informa toda su marketing strategy y cuánto puede pagar por canal en adquisiciones.

Valor de compra promedio (APV)

APV se refiere al valor promedio de ventas de cada transacción de ventas procesada. Shows you the average amount your customers are currently spending on one of your products or services in an individual transaction.

You can calculate this number by dividing your company's total revenue within a given period of time by the number of orders placed during that same period of time..


Depending on the length of your average contract or your business model, can calculate APV for one day, one week, One month or one year.