What you need to know about google this 2020
The 4 of May, Google started to implement a major update to its algorithm. They call it an update “central” because it is a big change in your algorithm, which means it affects many sites.
The graph tracks Google daily and when it shows green or blue for the day, means there is not much movement. But when things turn red, means there is volatility in the rankings.
Now the real question is, What happened to your traffic?
If you have not already done so, you should go and check your ranking to see if they have gone up or down. If you are not following your ranking.
You must also log into your Google Analytics account and check what happens to your traffic..
Hopefully, your traffic has increased. If that is not the case, do not panic. I have information that will help you.
First, Let's start with the industries that have been most affected.
So, Which industries were affected?
the trips, the real estate, health, pets and animals, and people and society experienced the greatest fluctuations with the rankings.
There was also a jolt in local SEO results , but that started before the main update.
A great misconception that I hear from people new to SEO is that if you have high domain authority or domain score, you will continually get more traffic and will not be affected by updates. That is false.
To give you an idea, here are some known sites that saw their rankings drop:
Update your content frequently
If you still want guidance on how to update old content, this is what I say to my team:
- If the content is no longer relevant to a reader, delete the page and redirect it to the most relevant site url or update it to be relevant.
- Are there ways to make content more actionable and useful? For example, Add more infographics, step by step instructions or videos to the article would make it more useful? If so, add them.
- Check for dead links and correct them. Dead links create a bad user experience.
- If the article is a translated article (I have a large global audience), make sure images and videos make sense to anyone reading content in that language.
- Look to see the 5 main terms that classifies each article and then Google those terms. What are the top ranked pages really good at? 10 that we are not?
Fix your thin content
On average, the 46% of the websites we analyzed have at least one page with little content. Can you guess how many of those sites were affected by the latest algorithm update?
We don't have enough data in all URLs, since most of those sites get little or no search traffic, since they are new sites or they have not done much SEO.
But when we look at the last 400 sites in our system that were marked with thin content warnings for pages other than your contact page, on the homepage or page, and they had at least 1,000 visitors per month from Google, saw a massive change in rankings.
Correct your SEO mistakes
Another interesting finding that we noticed when examining is that the sites with the most SEO errors were severely affected..
Now, This does not mean that if you have a lot of SEO errors you cannot rank or an algorithm update will hit you..
Even more, it was a kind of mistake that hurt sites more than others. They were sites with duplicate title tags and meta descriptions.
One thing to note is that many sites have duplicate meta tags., but when a large part of your pages have duplicate meta tags, generally creates problems.
So we unearthed sites that contained duplicate meta tags and title tags for the 20% or more of your pages.
Most of these sites did not receive much traffic overall, but for the 363 that we could unearth that generated at least 1,000 monthly visits from Google, 151 saw a decrease in traffic of at least one 10%.
Do you really need to add more words?
If you can convey the message in a few hundred words or through images or videos, may be enough. Don't add words when not needed. Think of the user experience instead. People would rather have the answer to their question in a few seconds than wait a few minutes.
How does your page compare to the competition?
Look at similar pages that are ranked on the page 1. Do they have more content than you or less? This will give you an idea if you need to expand your page., especially if everyone on the page 1 they have at least a few thousand words on their page.
Does it make sense to keep the page?
If you provide little or no value to a reader and cannot improve it by updating it, you may consider removing it and redirecting the url to another similar page on your page. site.
Even if you do everything I discussed above, there is no guarantee that you will be affected by an algorithm update. Each one is different, and the goal of Google is to create the best experience for search engines.
If you notice the above problems, you'll notice that fixing them should create a better user experience and that should always be your goal.
It's not about winning on Google. SEO is about providing a better experience than your competition. If that is your main focus, in the long run, You'll find that you'll do better than your competition when it comes to algorithm updates.
So, How was your traffic during the last update? Did it go up or down, or just lay flat?