What you need to know about eCommerce websites
Autonomous cars, digital assistants like Siri and Alexa, and robot vacuums are among the many examples of artificial intelligence (AI), voice trading and robots we see these days. Just 10 years, these technologies would have looked like something out of a science fiction movie. But now, are embedded in the fabric of our daily lives. According to Gartner, for 2020, customers will manage the 85% of their relationship with companies without human interaction.
Artificial intelligence, chat bots and voice commerce have the potential to help e-commerce merchants process information and orders faster and more efficiently. AI is the area of computing that focuses on building intelligent machines that can replicate human thought processes. Chatbots are a form of AI that people can interact with via text or voice. Customers use voice commerce to interact with a merchant by speaking to their device instead of typing on it.
How AI, Chatbots and Voice are changing e-commerce as we know it
For e-commerce merchants, one of the benefits of chatbots is that it is not always necessary to have an employee available to talk or chat with customers. Many of the common questions and concerns that customers have can be answered or handled by a chatbot. further, eCommerce merchants who have international customers can trust chatbots that suit any language or dialect based on service area. This prevents language barriers from becoming an issue and allows e-commerce companies to become more global..
How AI technology affects electronic commerce
Artificial intelligence, chatbots and voice commerce have changed the way we shop online. These technologies affect payments, logistics, the shopping, safety, inventory compliance and management. Ecommerce companies now have a wealth of data at their disposal that they can filter and analyze to promote, sell and market more effectively to your customers. Through machine learning and artificial intelligence, eCommerce merchants can also provide accurate customer support without having to hire human customer service agents.
The following are some of the many ways that AI, chatbots and voice commerce are changing the e-commerce landscape as we know it.
1. CHATBOTS ARE REPLACING HUMAN CALL CENTERS
Chatbots are programmed to answer human questions. Unlike human customer service agents, chatbots have no language limitations. The cost of using chatbots is also lower in the long run.
When responding to customer inquiries, chatbots use decision trees to discover the intent of customer questions and deliver the correct answer. They use machine learning to create branches from the root question. These chat bots improve by answering questions over time.
Chatbots that use natural language processing (PNL) understand natural language and can be used as virtual assistants for customers visiting your e-commerce website. Chatbots can also be programmed to test test messages A / B and be used for cross-sell and up-sell campaigns.
2. VOICE WILL BE USED MORE IN E-COMMERCE PURCHASES THAN TEXT
Before we know it, voice trading will be as common as smartphones. Ordering items online using voice is fast, convenient and efficient. Nowadays, people cannot be without their smartphones, so that, of course, the next step from here will be for people to use their voices to order on their smartphones without typing or clicking.
The number of people using digital assistants is expected to increase to 1.800 millions for 2021. Big tech companies like Google, Microsoft and Amazon are at the forefront of developing digital assistants and voice commerce. Customers can buy tens of millions of products using voice commands on Amazon's Echo smart speaker. Amazon Echo owners make Amazon purchases an estimated 6% more often than before getting the device.
Brand opportunities in voice commerce are significant. Ecommerce companies can use jingles and snippets to enhance brand recognition when targeting voice commerce.
3. THE AI HAS REVOLUTIONIZED ELECTRONIC COMMERCE
AI has improved e-commerce in several different areas, including the following:
- Create automatic product descriptions.
- Automate marketing campaigns.
- Create business intelligence and real-time analytics to help e-commerce business owners understand and analyze traffic, transactions and other information related to your e-commerce stores
- Send direct messages via chatbot when customers have left their shopping carts to remind them that they still have items in their shopping cart.
- Automate frequently asked questions and answers with chatbots to help customers find the information they're looking for.
- Predictive analytics has enabled customers to find closely related items based on their purchase and search history
- Predictive analytics also helps merchants match inventory levels to expected future demand
With everything, artificial intelligence, chatbots and voice commerce have the ability to significantly improve the user experience of e-commerce websites, in addition to helping business owners manage customer relationships more effectively and profitably. Buyers can find what they want faster, and retailers can better follow buyer behavior and make targeted offers. It is a win-win situation.
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