marketing digital: common questions answered
Digital marketing is a broad topic, it's full of confusing buzzwords and acronyms. It's easy to get lost in a conversation when something comes up that you haven't heard before.
Digital marketing is a specialty within marketing that focuses specifically on helping companies grow through the Internet. Digital marketing has many aspects and, depending on the industry you work in, types of digital marketing can vary greatly. The most common aspects of digital marketing revolve around trying to get more people to visit a website, an application or a specific place online.
Each area of digital marketing can be very profound and you can earn a living specializing in only one of these areas, how SEO (Search Engine Optimization) . Large e-commerce companies that rely on generating a lot of website traffic see the SEO as one of the most important parts of your business.
Why is digital marketing so popular?
Digital marketing became popular because of its ability to build on data and reach people around the world. The more data we get online, the more specific your digital marketing campaigns will be. Today there are so many tools for digital marketing that many processes have been automated..
What is organic digital marketing?
Organic means that natural and organic digital marketing refers to attracting customers to your website through a ‘natural route’ or organic. For example, the most common organic path someone can take to find your business online is by using a search engine. Thus, organic web traffic is considered traffic that has come through a search engine.
Organic digital marketing is the ideal and cheapest way to attract new business, but it can take a long time to do. SEO is one of the main specialties, along with the content, which is used to get more organic traffic. It can take months for these types of digital marketing tactics to take effect..
What is digital transformation?
Digital transformation is a broad term used to describe the process a company goes through when trying to 'modernize’ processes and align them with digital technology.
This is often a process that large companies that have been around for a long time and have some legacy systems go through that need to be replaced.. As it is a rather ambiguous term, can be interpreted in many different ways, but it generally relates to the large-scale digitization of what are currently offline processes.
What is a digital marketing agency?
A digital marketing agency is a company that offers digital marketing as a service. Depending on the agency, this can range from SEO, design and construction of websites and more.
Most digital marketing agencies will specialize in a particular sector or market and will focus on a few techniques specific to that sector.. For example, a B2B Digital Marketing Agency will provide slightly different services than a B2C Digital Marketing Agency.
What is digital transformation?
Digital transformation is a broad term used to describe the process a company goes through when trying to 'modernize’ processes and align them with digital technology.
This is often a process that large companies that have been around for a long time and have some legacy systems go through that need to be replaced.. As it is a rather ambiguous term, can be interpreted in many different ways, but it generally relates to the large-scale digitization of what are currently offline processes.
What is a digital marketing agency?
A digital marketing agency is a company that offers digital marketing as a service. Depending on the agency, this can range from SEO, design and construction of websites and more.
Most digital marketing agencies will specialize in a particular sector or market and will focus on a few techniques specific to that sector.. For example, a B2B Digital Marketing Agency will provide slightly different services than a B2C Digital Marketing Agency.
Why hire a digital marketing agency?
It is appropriate to hire a digital marketing agency to help you with your digital marketing if you have a budget allocated for marketing but don't have the experience in your business or yourself to run it successfully.
If you feel that your business is paralyzed or has not yet finished taking off, You don't get sales and you've already tried radio advertising, television, even banners and flyers about your company, maybe it's time to seek expert help.
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