marketing digital: common questions answered
Digital marketing is a broad topic, it's full of confusing buzzwords and acronyms. It's easy to get lost in a conversation when something comes up that you haven't heard before.
Digital marketing is a specialty within marketing that focuses specifically on helping companies grow through the Internet. Digital marketing has many aspects and, depending on the industry you work in, types of digital marketing can vary greatly. The most common aspects of digital marketing revolve around trying to get more people to visit a website, an application or a specific place online.
Each area of digital marketing can be very profound and you can earn a living specializing in only one of these areas, how SEO (Search Engine Optimization) . Large e-commerce companies that rely on generating a lot of website traffic see the SEO as one of the most important parts of your business.
Why is digital marketing so popular?
Digital marketing became popular because of its ability to build on data and reach people around the world. The more data we get online, the more specific your digital marketing campaigns will be. Today there are so many tools for digital marketing that many processes have been automated..
What is organic digital marketing?
Organic means that natural and organic digital marketing refers to attracting customers to your website through a ‘natural route’ or organic. For example, the most common organic path someone can take to find your business online is by using a search engine. Thus, organic web traffic is considered traffic that has come through a search engine.
Organic digital marketing is the ideal and cheapest way to attract new business, but it can take a long time to do. SEO is one of the main specialties, along with the content, which is used to get more organic traffic. It can take months for these types of digital marketing tactics to take effect..
What is digital transformation?
Digital transformation is a broad term used to describe the process a company goes through when trying to 'modernize’ processes and align them with digital technology.
This is often a process that large companies that have been around for a long time and have some legacy systems go through that need to be replaced.. As it is a rather ambiguous term, can be interpreted in many different ways, but it generally relates to the large-scale digitization of what are currently offline processes.