Millennial Marketing 🧐 🥇 Proven Tips For Success

Marketing Millennial , proven tips for success

There are currently around 15.000 millennials in Colombia with a combined purchasing power of $ 80 billion . If you offer products or services that interest them, you will lose market share and a competitive advantage unless you specifically target millennials in your marketing campaigns. Think about it, They are your future customer base (or current)! You need to know how to reach them. further, the good news is that they tend to be very loyal to quality products and the companies that relate to them. So, if you hook one, they stay with you.

In this post, I reveal the research on millennial marketing and information from my experience reaching them through the client's marketing efforts. Prepárese para aprender mucho sobre la estrategia de marketing milenaria.

La publicidad de la vieja escuela está apagada, para la mayoría de ellos

Según un estudio realizado por Forbes Y Elite Daily (un sitio web que se considera la voz de los millennials), solo el 1% de los millennials se mueven por publicidad . In fact, un estudio muestra que al 84% de los millennialsno les gusta la publicidad”. Consideran que la publicidad tradicional no es sincera y la ven exactamente como realmente es: solo un intento de venderles algo.

También son expertos en tecnología cuando se trata de evitar anuncios. Grabarán sus programas favoritos en DVR para poder ver los comerciales. Instalarán software en sus PC que bloquea los anuncios emergentes. Evitarán intencionalmente incluso mirar anuncios publicitarios.

Millennials expect you to be social on social media

According to the study Forbes / Elite Daily previously mentioned , the 62% of millennials say that if a brand interacts with them on social media, they are more likely to become customers. Light bulb!

The conclusion here is obvious: Your social media marketing efforts must be second to none if you want to reach a millennial crowd. Make sure you don't just post updates about your brand on social media, you are also engaging with your target audience. Millennials will reward you for that by opening their wallets.

By the way, if you are looking for an example of a brand that works well when engaging with customers on social media, check out the Taco Bell Twitter account .

  • So, What do I mean by targeting them on social media? This is what I mean.
  • Set up a community building ad strategy so you can get people to like your page
  • Have a good-sized budget for promoted posts, on the contrary, Facebook is useless
  • Spend a little money on a “royal designer” to create custom images they'll love
  • Do something interactive once a week
    • Run a quiz with Woobox. Every time someone enters, you can get your email address. We are generating hundreds of emails per week for clients with this strategy.
  • Refresh your page 3 a 5 times per week
  • Launch a product or service where it makes sense
  • ¡No tengas miedo de publicar anuncios reales!
    • Mostrar anuncios
    • Anuncios PPC
    • Retargeting de anuncios
    • Cargue listas de correo electrónico y cree audiencias similares

Millennials necesitan un seguimiento cruzado de dispositivos

Los millennials son ciudadanos del ciberespacio. Según Advertising Age , pasan 25 horas en línea todas las semanas. El ochenta y siete por ciento de ellos posee entre dos y tres dispositivos tecnológicos.

Eso hace que sea aún más importante utilizar los informes de dispositivos cruzados de Google Analytics . Si no ha oído hablar de este informe, básicamente puede rastrear múltiples interacciones entre diferentes dispositivos y atribuirlos a una sola conversión. So, si un milenio llega a su sitio por teléfono desde Facebook, then check your blog later on a tablet and finally make it your desktop, you can make sure there is proper attribution to each marketing channel.

The authenticity, not the content, He is the king

As a specialist in digital marketing, no doubt you have heard that the phrase “content is king” repeats so often it hurts. Nevertheless, with millennials, content is not king. Authenticity is king.

Forty-three percent of millennials rank authenticity higher than content when browsing their favorite news sites. That means the formula for winning a millennium is to first build a certain level of trust with your brand.. With that base in place, a marketing effort can begin.

Now, esto realmente significa que el contenido sigue siendo el rey, siempre y cuando sea auténtico, truth? El otro día estaba viendo los eventos de Red Bull. ¡Hacen cosas como organizar un evento de bicicleta de montaña cuesta abajo o convertir un lago en una piscina de olas! Es tan genial. Pero que estan haciendo? ¡Están creando contenido! Now, no es el mismo tipo de contenido que esta publicación de blog, pero no obstante, el contenido atrae a los millennials y los alinea con la marca.