Viral marketing and how to take advantage of it in times of Covid
The pandemic that we are experiencing now has caused intercommunication through the internet to be even greater, and it has caused the hours spent on social networks to double, and therefore the cases of viral marketing that we hear and see are greater, either a new video, image, News, etc. They are contents that we see that diffuse at the speed of light. But, What exactly is viral marketing? How did these contents go viral? Is it due to a viral product or viral advertising, viral campaigns or just luck?
Well in this article Webtrabajos I will explain what viral marketing is, her CARACTERISTICS, advantages and techniques, so that you motivate yourself and put this technique into action in these difficult times for your company or business idea.
What is viral marketing?
Viral marketing is a marketing strategy that creates specific messages, which spread rapidly from one person to another, and thus it is guaranteed that the message reaches a fairly large audience, Thus, Viral marketing is the ability to generate interest and potential sale of a brand or product through messages that spread like a virus, that is to say, quickly and from person to person.
The idea of this strategy is that the users themselves choose to share the content, and this is why, that social networks have become the main platform for the spread of viral content since they can achieve a wide reach at high speed, Besides that they have easy-to-use functions.
Characteristics of viral content
Some of the key characteristics of messages with viral potential include innovative and creative ideas and unique ways to present a brand or a product to consumers.. Modern Marketing Messages Should Be Exciting, fun, provocative and even shocking to attract attention and get consumers to share them. For example, successful viral campaigns, use content that is controversial and different, as this raises the level of communication to consumers.
This is why it is important that, for the spread and success of a marketing virus, the message is able to penetrate consumers both in heart and mind, since this will make the viralization of the content more possible.
How do I do a viral campaign?
Actually, doing a viral campaign is quite simple, since the only thing your company needs is to know your clients and / or followers well, and by knowing and recognizing their behavior, You must create a type of content that carries a message that you want to express and that therefore addresses your user base. The message must be directly related to people's imagination and must create impact, since that is the trigger that people want to share it and therefore it is viral.
Advantages of viral marketing
1. Low cost
In viral marketing campaigns, companies do not participate in much of the process, since the main actor is the users, which are the ones who do most of the work of distribution and sharing of content.
This is why the need to buy advertising or space in the media does not arise.. Because you may just need a boost like paid promotion on social media platforms for your content to explode. Which means you don't need to spend a large amount of money to spread your message..
2. Has a great reach
A viral marketing campaign has the power to reach the global audience. And this happens organically without the need for large amounts of money. Thus, even a small business can gain massive exposure with a low investment.
3. Can cause significant growth in a short period
Viral marketing campaigns are one of the few tools to achieve substantial growth and it is not a time-consuming process.. All companies want to create such rapid growth, but it is rarely achieved, this is why viral marketing can help it become a reality, and it is that it may not even achieve explosive growth, but it can still guarantee constant business growth. And this will be carried out at a significantly low cost.
Viral marketing techniques
Target the right audience and channels
To develop a viral marketing campaign it is important to find out who your target audience is and where your target audience lives online., since nothing goes viral on its own, so the right message must be sent to the right people, that is why your message should generate interest, if you want them to share it with others.
further, channel is equally important because if you are trading on the wrong channel, you will not be able to reach your target audience, and if you can't reach the target audience, may not increase interest.
Another great way to go viral is by making a video.. A video can get your viewers engaged with your product and experience, Thus, if you add a video to YouTube, you can share that video with your friends, and if they find it interesting and useful, they will also share it, which will eventually cause, video becomes popular and may end up spreading all over the internet.
Offer valuable products or services for free
I don't think there are many people who would say that they don't want to get something of value for free, and that is why “Free” is the most powerful word in the vocabulary of a marketer.
Most viral marketing programs offer valuable products or services for free to attract attention, and the truth is that when giving something valuable, you may not make a profit today or tomorrow, but if you can generate interest in people and you will soon make a profit.
Create attractive emotional
Viral marketing can't have a big impact unless it has an emotional appeal. Viral marketing is 100% about emotions, that is why this is the most effective technique among all viral marketing techniques.
To create emotion, you need to create something that is full of love or hate, to develop something that makes people happy or madly angry, and therefore the emotional impulse of the viral campaign will be strong enough to attract attention.
do something unforeseen
If you want people to take notice of your marketing campaign, must do something unforeseen, something different, so people won't bother to take a look, since people always want to see or learn new things.
enable sharing, onboarding and downloading
If your message or content is easy to share, download or embed, it will spread as fast as the virus does. That means you need to allow people to share, download or embed your content or message on their website easily.
further, from a marketing point of view, you should simplify your message so that people can easily understand it, and so they are encouraged to share with others. So everything you do to make it easier will improve your campaign..
marketing viral y covid
To conclude, viral marketing is like covid, a virus that needs ease and contact with other people in order to spread, But in the case of marketing, what we have to do is think about how to make our content spread, While with the covid we must have all the necessary measures so that it stops and you are not part of the contagion.
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