KEY WORDS WHAT ARE? AND ITS MYTHS
What is the use of KEYWORDS today?
Among the concerns that currently arise around the keywords one of the most relevant is if they really have a utility or is simply an ornament that is given to websites.
While most experts assure that, actually, they are useless, some websites how Webtrabajos we continue to include them in our content and this is why we know the importance of their use.
Taking into account all of the above, the question is: How can we give adequate utility to keywords?
Then, We will explain what exactly they are and how they can help us in positioning SEO of a Web page.
What are Keywords?:
In programming languages, "a keyword The reserved word is a word or identifier that has a particular meaning for a programming language”, this leads us to think about its importance, Well, by including this series of labels that include keywords We will be indicating to the search engine what is the content or theme of our Web page and by putting it into practice we will have a greater scope in the search engine and we will achieve a better positioning inside of the digital market.
Myths about the meta keyword
Thanks to the keywords different myths that we will expose today have become very useful around them. Despite the evolution that the keywords meta, where it went from being a little relevant piece to being of utmost importance within the SEO positioning.
For this moment, It is still a matter of debate whether these keywords really are not really useful or, on the contrary, can serve to improve some aspects of our Web page, factor that we as Webtrabajos we consider a good marketing strategy and that we use to design the websites.
Then, You will find some of the most widespread myths about the uses of these keywords and that they are totally denied by the search engines.
1.Top search results are quick to hit - keywords
That will depend a lot on the keywords chosen. For example, if you are going to start a job SEO about the term "marketing strategies", you should know that you must persevere enough to achieve a space on the first page, well the offer regarding this keyword it's quite big. That's why, We highly recommend betting on keywords that have a longer context, as "marketing strategy course" The "digital marketing course ”. And if you wonder why the answer is simple as well as being more specific and segmented, competition is less. Thus, you will achieve your goal less difficulties.
2. Keywords became irrelevant
Despite the fact that many users thought that after the new algorithm that Google has from the 2013 the keywords they would lose all their strength as a search factor.
The truth is that keywords they are still very important and you are quite relevant in the search engine, since it's still the easiest way for Google to match a site in a search.
But then why did Google change its algorithm? The difference is that the algorithm got smarter. Clear examples are that now he knows how to send "Futsal" results to people searching for "Futsal", as well as showing “notebooks” for those who search for “laptops”. In conclusion we have to Google has made the relationship between websites, or search results between the search engine and the users is more natural. But the