Why a powerful application ecosystem is important to your CMS

We may just have 20 years in the current century, but the rate of change that we have already experienced as a result of technological innovation has been impressive. In fact, since the year 2000, the 52 % of companies in Fortune 500 filed for bankruptcy, were acquired or ceased to exist as a result of digital disruption.

And it can be difficult to understand how much change we have witnessed in a relatively short space of time, but a quick look at some of the highlights of the year 2000 brings it out.

How were the web pages?

At the beginning of the century, HTML was a mystery to most, and a typical web designer's toolkit comprised Microsoft Notepad, Microsoft Frontpage, Microsoft Paint y, if you could find it in Tucows, Paintshop Pro. That was it.

Today is easier. Easier, Themes can be purchased in seconds. WYSIWYG editors save content as you create it. Thousands of plugins and modules can be adopted with just a few clicks. And content management systems, like the recently released CMS , have become much easier to use, helping democratize the web management experience.

Build, to post, implement, to serve

the key to successful innovation lies in understanding the challenge –O “ job ” what customers face, and then provide them with a product or service that they can 'contract’ to get over it.Whether you work on a website in 2000 o en 2020, the work that needs to be done when creating an online presence has remained consistent, for example:

Job

to end

Build

Design and build the customer-facing website and implement a content management system to support it.

To post

Create, manage and edit the content to be published on the website and collaborate with others to make that happen.

To deploy

Implement new content on the website and ensure that the pages are optimized for SEO and that the assets meet certain minimum requirements.

To serve

Serve web pages and interactive content to customers and observe their behavior to report iterative changes to the website.

These four jobs are critical to successful website management

La explosión de soluciones de software es sin embargo una bendición tanto para desarrolladores como para vendedores, pero con tantas opciones viene un desafío de dos partes: ¿cómo elegir la combinación correcta de herramientas para las necesidades de su negocio? Y luego, ¿cómo lograr que todos trabajen juntos? Ahí es donde entran los ecosistemas.

El poder de los ecosistemas

Los ecosistemas son la puerta de entrada de las empresas al vasto universo de potentes soluciones de software disponibles para ellos. Ademas ofrecen un medio para encontrar las herramientas adecuadas para complementar las necesidades de una empresa, as well as a way to ensure that those tools integrate with each other and provide a centralized source of truth in the customer journey.

Let's say, for example, that is launching a major new campaign. You want your target audience to be surprised when they visit your website, he wants them to be excited when they find him on social media, and you want them to learn more about it when they talk to your sales or service teams.

The ecosystem of curated apps

Despite its value in today's environment, not all ecosystems are the same. So it is very common for them to be overloaded with tools of varying quality, many of which do not work together and, in some cases, they even compete with each other when deployed on the same technology stack.

This problem is more common than you might think: according to HubSpot research, integrating content management tools with marketing tools is the number one challenge marketers face with their CMS today.

Why is it important CLV?

To post

Outgrow enables marketers to create personalized content such as highly convertible calculators, viral quizzes, recommendations, forms, polls, chatbots, polls, contests and evaluations. Embed interactive content on CMS Hub pages and connect all the main data, Question data and result data from your Outgrow questionnaires and calculators to specific lists and workflows.

To deploy

MaxG : MAXG provides intelligent performance information on everything, from blogs and CTAs to landing pages, along with supporting data and visualizations to show how conclusions were reached. Atomic range : Atomic AI analyzes your content and data within the CMS Hub to provide you with information on how to create blog posts and landing pages that match your customer's preferred readability and emotional tone.

With just one click, the platform highlights and optimizes the core words in your copy using word options that offer ideal readability of your content.

To serve

Lucky Orange : with Lucky Orange and HubSpot integration, you can track and record the interaction of every HubSpot contact on your website. These session recordings are automatically assigned to the HubSpot contact's timeline, so you can easily identify and act on conversion opportunities. You can also segment this data to discover actionable ways to improve conversion rates and generate more leads..

The CMS and the ecosystem: greater than the sum of its parts

Despite the amazing change we have witnessed in the world of website management in recent 20 years, the key work to be done: build, to post, implement, to serve, stand firm. And the dramatic proliferation of software solutions has given companies more options than ever on how to complete these jobs.. Tools like Microsoft Paint, PaintShop Pro, Hotscripts and Dynamic Drive have given way to easier-to-use options like Canva, Stencil y Envato. The market is full of advanced technological tools.

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