Search engine ranking is important because it affects the amount of traffic your website receives. The more people you have visiting your site; greater possibilities you have to sell your products or services. When searching, most people tend to go beyond the first page of Google. It is very important that your brand is one of these 10 results.
To make your website appear at the top of search results, you should invest some time and effort in positioning and search engine optimization. for your site (or have a digital marketing company do it on your behalf).
First, let's take a closer look at what the search engine positioning and what is the difference with SEO.
What is search engine optimization?
Search engine optimization is the art of maximizing search engine rankings for individual web pages. If we talk about search engine optimization, we generally think of google. We can also do search engine positioning on Yahoo or Bing.
Getting a good search position can be achieved through SEO. This is the art of optimizing a website to rank as high as possible in Google (or other search engines).
This is becoming increasingly important when trying to improve competitive positioning among a younger demographic.. This demographic tends to be more web-oriented, so search engines and social media are particularly important to them.