I know what is the commercial process? Bogotá- Colombia


Today we bring you some tips that will surely serve you in a process with a client SEO, Well, we like Webtrabajos They have been very useful when it comes to starting a business SEO. Our methodology to grow as SEO is to see less talks and more action, as this is a factor when we deal with clients of this type, Here is a structure of the process to guide you:

Calls for action

The calls to action will be one of our best allies, you wonder what it is about, they are calls to clients of the type: Do you want to climb the rankings? Do you want to reach the top? Do you want to sell more, you want to be found? Following this call the client will want more information to which we will respond of the type, ask us for your budget, call us, We speak, etc.


Authority in this business is important because it is focused on our image you can use such as logos of clients with whom you have worked, well-known tool logos you use, and / or media logos where you have appeared., this will generate an impact on customers with greater credibility and trust.

SEO success stories

Create a space in your landing of Success stories from your clients explaining them in detail, And if you can talk a little about how they were when they came to you and what they have achieved thanks to your work, This will make your potential clients show the positive impact that you generate through your work.


This tip is closely linked with the previous one, it is very important again, It is clear that when we are starting we will not have customer testimonials, However, I recommend that at least they be testimonials from recognized industry colleagues. Like the success stories, it is recommended that they be testimonials from clients such as your ideal client.

SEO Lead magnet

In this case we recommend that you try different formulas, it may well be a subscription to a mini-course that has a short duration through an email with advice on marketing and seo, with final mail and you can make a call to action, or generate the subscription for a webinar free on how to attract customers by organic traffic or finally simply offer a free mini audit of 10 minutes in video, checking the web the client's, This type of plus will generate a positive impact on clients, in addition to contributing to their professional learning.

SEO Filtering Leads

How Webtrabajos we know that this part is quite important depends on your situation, well we have two options ,if you are starting it is not worth filtering anything, Well, in these cases you will be looking for clients and you will have to accept absolutely everything, either due to financial need or the need for success stories, As a second option, we find the case that you already have a more profitable business, you can receive a significant demand for budgets, We recommend filtering so as not to waste time even in meetings with unprofitable clients.

You can divide the filtering into two phases, either active or passive:

  • Active: You intervene either by mail or call indicating your minimum prices before wasting time on budgets for a client that is not aligned with your prices. The good part of this system is that you always open the possibility that the client adjusts with the value that you proposed and you can generate a mutual agreement and finalize the business.
  • passive: When you have a large customer demand, we recommend this type of filtering because thanks to its more radical you can go more directly to the objective and you will be able to generate quite interesting customers

Contact and management

Contact forms for leads

Is it good how many more the better? ¿Chat, mail, forms, telephone, whatsapp, etc?

When we talk about creating a contact with SEO clients it is important to keep the following in mind:

  • The difficulty of measuring and unifying all requests opening so many avenues.