What is marketing text messages? 🧐 πŸ₯‡ Bogota - Colombia

What is marketing text messages?

Among current users, there is a growing preference for communicating with brands that use the same channels they use to connect with family and friends. As a result, the text message marketing is becoming increasingly relevant for marketers, B2B and B2C.

The text also has great advantages. Unlike other marketing tactics, text messages provide a direct line to customers. Well done, This means that brands have a tremendous opportunity to foster a personal connection to subscribers.

In this article, I will answer the question “What is marketing text messages?” and review the key things that brands should know before launching a campaign.

What is marketing text messages?

The text message marketing is a marketing tactics permissions-based brands can use to communicate directly with subscribers.

There are two types of text messages you can use to reach customers. SMS y MMS. Here's a quick breakdown of the differences and similarities:

SMS stands for short message service. It is most often used text messages and consists of a text-based message form with a limit of 160 characters per message.

MMS, or multimedia