What is marketing text messages? 🧐 πŸ₯‡ Bogota - Colombia

What is marketing text messages?

Among current users, there is a growing preference for communicating with brands that use the same channels they use to connect with family and friends. As a result, the text message marketing is becoming increasingly relevant for marketers, B2B and B2C.

The text also has great advantages. Unlike other marketing tactics, text messages provide a direct line to customers. Well done, This means that brands have a tremendous opportunity to foster a personal connection to subscribers.

In this article, I will answer the question “What is marketing text messages?” and review the key things that brands should know before launching a campaign.

What is marketing text messages?

The text message marketing is a marketing tactics permissions-based brands can use to communicate directly with subscribers.

There are two types of text messages you can use to reach customers. SMS y MMS. Here's a quick breakdown of the differences and similarities:

SMS stands for short message service. It is most often used text messages and consists of a text-based message form with a limit of 160 characters per message.

MMS, or multimedia messaging service, It created using the same technology as SMS. The difference here is that MMS allows users to send multimedia content such as images, videos, audio, etc., via text.

Unlike SMS, MMS does not come with a character limit, which it gives sellers more space to communicate your ideas.

This example shows SimpleTexting difference between the two in action:

The difference between SMS and MMS marketing in text messages

The difference between SMS and MMS marketing in text messages.