What is a digital marketing agency? 🧐 🥇 Bogotá - Colombia

What is a digital marketing agency?

In the past, companies have primarily reached their customers through physical marketing that takes place in the real world. But in 2020 things look a little different. That's where a B2B digital marketing agency comes in..

The vast majority of a company's interactions with its customers will be digital, with them channeled through their corporate website, social networks, email marketing, online ads or other channels.

Much of the marketing process takes place behind the scenes, since algorithms determine which consumers receive each ad.

This means that a company can have a great product, solid content or service, but you're just not seeing the results you deserve, and it's often because you're not giving yourself to the right person.

Internet is getting messier, if that's possible, with all kinds of videos, blogs, tweets, photos of cats and businesses vying for consumer attention.

Standing out from the crowd and finding your audience is harder than ever. So, if you want your business to stand out in the digital world, it makes sense to hire a business-to-business digital marketing agency (B2B) who has already drawn the picture.

What services does a B2B digital marketing agency offer?

A B2B digital marketing agency helps other companies connect the dots, helping them achieve their goals, how to boost traffic, increase sales or increase the number of followers and the community.

A B2B digital marketing agency could offer the following services:

  • Digital strategy and consulting
  • Pay per click (PPC) and paid advertising on social networks
  • Content marketing
  • SEO (SEO)
  • Marketing automation
  • Design and development of websites.


So, how does it work? As usual, the digital marketing team will take the time to understand your business goals and budgets. Then they will design a multi-channel digital marketing strategy , using some of the above services, to help you achieve your goals within your budget parameters.

Digital marketing has a short feedback loop because most customer actions happen in real time. This makes success with digital marketing much more reactive and measurable than traditional marketing.. With defined and measurable objectives, a digital marketing team can closely monitor the results and adjust the formula to achieve the desired result

Why use B2B marketing in 2020?

Imagine you are standing in the middle of Times Square in New York City. There are thousands of boisterous people around you. You should get your business message across to as many people as possible.

You can hand out flyers or stop people individually as they pass, hoping that they match your audience. You can convert some, but thousands of others will pass without interest and most of those brochures will end up in the trash.

Hire a digital marketing agency , on the other hand, it's like finding out exactly where in Times Square your ideal customer is, then walk around and hand them a brochure.

You already know that they have a high probability of conversion because they perfectly match your audience profile. And even better, You can see that they are actively looking for particular products and are interested in aligned brands, among many other ideas that help present your content in front of the most relevant people.

Key benefits of using a digital marketing agency

The dark arts of digital marketing evolve almost weekly and keep up with changes in algorithm updates, platform regulations and best practices is a full-time job in itself.

Hiring a B2B digital marketing agency means you get top-notch access to your experience and market insight: a full team of smart people who stay on top of this information and then leverage it to ensure that your business goals are achieved in a data-driven way that allows you to focus on other business needs.

Their internal knowledge also enables them to optimize their campaigns to a much higher standard., making your money work more for you. A B2B digital marketing agency can help you:

  • Build an audience and community
  • Improve brand recognition
  • Increase lead generation
  • Increase sales and fine result
  • Generate measurable results
  • And one last benefit is that hiring consulting services can help broaden your company's perspective and bring new ideas to the table..

Website traffic acquisition

When your main goal is to raise awareness and generate more traffic to your website, exist 3 Popular digital acquisition channels used by B2B technology companies.

Organic search
Paid Search
Social paid


Organic search is when someone finds your website naturally through a search engine. It is the most popular acquisition channel of the 3 because it is the cheapest and generally has the highest conversion rates.

SEO is the practice of improving your search engine rankings so you can better rank and drive more traffic through 'organic search'. It is called organic because it is the user who naturally finds your business instead of you going out to advertise.

Paid search is a way of acquiring traffic by advertising on search results pages. He is going to the same channel (search engines), but paid search generally has a lower conversion rate and higher cost, but it is much easier than positioning yourself organically as it simply outperforms its competition.

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