Reasons to create a website for a small business πŸš€ πŸ”₯

Reasons why creating a website for a small business is important

Unless you are a small business owner who is not interested in growing your brand, must have a website.

In this days, building a business website or ecommerce store is easier than ever: it doesn't cost much money, you don't have to know how to code or design, your online store is not restricted to business hours and is one of the best free advertising medium.

Having a website for a small business is not just about selling your goods and services, it's also about providing something of value to potential customers.

Still not sure how having a website will help you grow your business??

Here are reasons why every business needs a website.

Your customers are waiting for you.

If this was the only reason on the list, It'd be enough. Think about it. Would you trust a business that doesn't have a website?

If you don't have a commercial website, customers with current digital skills (and impatient) they can look elsewhere.

It's amazing how many sites you visit and you're not sure what the company offers, Make it a priority on your home page to provide at least general information about your products and / or services, with links to details on a Products page.

All of your competitors have company websites.

Consumers often start their shopping journey with research and recommendations from peers and social media connections..

Studies show that once a consumer has an idea of ​​what they need or want, start investigating, and the 72 percent of them go online to find educational material, reviews and testimonials.

So, if you don't stay competitive with your competition, you're giving shoppers a reason to buy from another brand.

Besides, nobody wants to work at 3 am, but some people like to buy then. Having a commercial website or ecommerce store means you can sell products all the time, not only between 9 a.m. and the 5 p.m.

It will appear in Google search results.

Consider this: the 81 percent of consumers conduct online research before making a purchase. That means they go to Google and type in one or more keywords, how “the best leather shoes” O, if they know what they want, “Italian leather shoes handmade in Los Angeles”.

If you don't have a website for your business, the chances of appearing on the search engine results page (SERP) they are zero. But if you have a site, you can optimize it for search engines, which increases your chances of appearing at the top of Google results and gaining more visibility with potential customers.

Long tail keywords, meta descriptions and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).

Showcase your products and services.

You can not only display your products or describe your services in detail with beautiful pictures, It can also provide short video tutorials or downloadable PDF instructions so hesitant customers have no reason to go elsewhere to buy.

In addition to helping clients, your company's website can also benefit your own employees.

Create a ” orphan page ” (one that is not visible anywhere on the site, so it can't be found unless someone is given the direct link) with self-service videos, instructional materials or even internal forms to help your team learn everything they need to know to sell your products or services.

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