SIX MARKETING CAMPAIGNS THAT WERE SUCCESSFUL AND WHAT YOU CAN LEARN FROM THEM
Here you will find different examples of the best Marketing campaings in recent history, and the lessons you can learn from them when planning your own marketing campaign and that by integrating the new marketing strategies in the business you will notice a big difference.
goPro marketing campaign
GoPro always meets the expectations of its customers through marketing, as it has the experiences of its users at the heart of its corporate brand, for by advertising themselves as a means of spreading the spirit of adventure and enthusiasm for exploration, GoPro has built its identity brand about your customers' experiences, just like we do it in webtrabajos.
The main center of brand content, hosts photos and videos captured with GoPro cameras. Users can choose to share the content they like or access a small menu that gives them the option to buy the camera model used to take that photo..
The reason this works so well is because GoPro took it upon themselves to create a community for the brand's users., while offering them utility, all this through its discreet e-commerce model. Visitors to the website do not feel pressure to buy the products, but they can quickly and easily access a particular product after investing in an image or video.
NINTENDO SWITCH MARKETING CAMPAIGN
As a second case we find the renowned brand of Nintendo Switch, his marketing strategy it's a masterpiece, it combines an innovative design and a powerful use of language, to create a corporate brand memorable and instantly recognizable. The Switch name instantly recalls the console's ability to seamlessly transition from dock to handheld.
The reason why your marketing campaign it works so well its because it focuses on the portability and dynamism of the console, scoring all video content with click of check mark controls “joycon” that are put back in place, the sound of repositioning the controls quickly became synonymous with the Switch, and unites all the corporate campaign, acting almost like a unique audible logo for the console.
And so what can we get out of this marketing strategy for our business, we identify that a marketing campaign successfully doesn't need to be complicated, and that the intelligent use of language is an excellent way to define our business brand simply and effectively. In Webtrabajos we can develop the best Marketing campaings to retain and keep your customers happy.
rolex marketing campaign
Rolex is a brand that most of us recognize as it has been cultivating a brand for decades. corporate image and loyalty to your customers through your product. Is business brand Premium demonstrates the power and importance of sticking to your brand identity own with which most of its consumers have an affinity.
The marketing content Rolex is characterized by having an elegant appearance, minimalist and professional. Their Marketing campaings are made up of high quality product photographs, simple backgrounds and little or no text. The brand speaks for itself and continues to appeal to its established market.
The marketing strategy Rolex allows us to highlight various factors such as; the importance of generating trust in our clients and familiarity in their corporate campaigns, meeting the expectations of your audience by structuring your marketing campaign and the most important to find a brand identity for our product. In Webtrabajos we are experts in generating trust and loyalty to our clients.
mailchip marketing campaign
Mailchimp is a provider of marketing services by email that has been in the market for several years and that stands out for its witty Marketing campaings, these corporate campaigns are based on a variety of misspellings and altered forms of the brand name. Some, as FailChips, point to websites own, before finally guiding the user back to the website principal.
Although this is not one of the marketing strategies most used in the market has generated very positive results because if a user writes one of the alternative names in Google, the suggestion bar says “You mean MailChimp?” Is smart marketing strategy of names makes the marketing campaign be even more memorable, while giving the company an added boost by employing keywords that can help rank in searches. In Webtrabajos we want you to be number one, that's why we have packages of Seo for position your company in the first pages of Google.
Of this peculiar marketing strategy we can show that it is not only successful by showing that the corporate brand laughs at herself, it also shows that you pay attention to what your audience says and does. This fosters engagement and assures customers that they are heard when trying to contact the company..
campaña de marketing old spice "invisible world"
Old Spice is a brand that always seems to have great success with its Marketing campaings, because they stand out for having an ironic side not without leaving aside the brand essence, in this case we will focus on the Invisible World campaign. The partially crowdfunded project drew on the brand's extensive fan base, even incorporating a few notices in the broadcast.
True to the characteristic humor of the corporate brand, Invisible World is an invisible movie: the launch of this marketing campaign Lasted 8 hours in which the movie was played four times, and consisted almost entirely of a white screen, with occasional audio and subtitles, causing great confusion in your viewers and commenters, With almost 7 million views on your website, the live broadcast was an undeniable success, highlighting the value of being in tune with your audience's sense of humor.
A lesson we can take from this marketing strategy is the importance of being on the same page with your customers because the better you know your audience, further you can expand the limits of marketing of mainstream content and really make your mark with corporate branding in the industry. This is how Webtrabajos we work to generate brand recall and that you are in the first positions in the market.
CAMPAÑA DE MARKETING ROSETTA STONE
Rosetta Stone is a leading language learning program, The Rosetta Stone name is only enough to promote itself as it is quite recognized within the market niche. Nevertheless, the sophistication and refinement of marketing campaign have led to even greater success in recent years.
As the program is expanded for worldwide use, a new challenge has been imposed on them as the Marketing campaings must be relevant in various countries and in different cultures, and they have achieved it through their website as a fantastic example of marketing in interactive content, with an extensive collection of stories, facts and video clips for each of the 20 cities covered by the program. The site is available in multiple languages and uses a CMS from e-commerce flexible to allow easy reuse of the design template for future Marketing campaings.
What is useful to us to integrate in our next Marketing campaings is how important it is to have an interactive and inclusive campaign for our market, in addition to seeking to generate a closeness with our clients.
Remember that in Webtrabajos you can contact us to give you the best advice to design your website and build the best marketing strategy for your business.
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