seo 5 tips for small business owners
Today we will talk about SEO one of the marketing strategies that will help you for search optimization for a small business in search engines, these are one of the things that a small business has to do differently to improve the visibility or power of the brand corporate.
1. Do your own SEO
When starting a business it is clear that we do not always have a large budget and that is why we see it as a limitation, and if that is your case then we propose this marketing strategy where you will wait a bit to pay for search optimization services SEO Y, instead, you will try to optimize your website by your own means, this will knock down the money limiter and additional will give you a better understanding of what it is SEO and all that it comprises not without leaving aside the identification of SEO what do you need for your business, which will be very useful if you decide to hire an agency SEO later on because you will have a much clearer idea of what you are looking for for your website, don't forget that with Webtrabajos you will find the best packages SEO to enhance your Web page and with the best prices.
Now we will give you a rough appreciation of how much you could save by trying to make your own SEO, these are the most common rates for SEO packages:
- Until $ 300 USD / my: to try search optimization for your account
- Until $ 1,000 USD / my: for an agency to manage a low competition site
- Until $ 5,000 USD / my: for an agency to manage a highly competitive site.
Since most of the techniques of SEO they are relatively easy to learn, We recommend that you always start by trying search optimization on your own and when you reach the limit of what can be done without the help of a professional, you can start with the search for help in order to start optimizing the results you obtained during your process.
2. Learn the basics of SEO
Techniques for learning optimization SEO techniques come in varying degrees of difficulty, However, all of them do not require special skills and can be acquired by almost anyone. The best option to start working on the practices of SEO is looking for basic concepts necessary for its implementation, an example is inside the Getting started guide SEO de Google, this will be a tool that will help expand your knowledge, this is one of our most reliable and actionable tips for you , for many times the generalissimo is enormously more reliable than what you could get from the gurus of SEO that you could hire to improve and boost your services.
Google search engines can sometimes seem overwhelming, so sometimes we will suggest treating it as a checklist and optimizing your results by sections, that is to say, one thing for the day, otra por la noche y otra por el fin de semana dado que sus resultados siempre tendrán variaciones, también puedes seccionar los resultados de diferentes maneras esto ya dependerá de cómo tu gustes dividir tu trabajo SEO. Como un tip te recomendamos que siempre que encuentres un resultado con una curvatura de posicionamiento demasiado empinada, lo puedes marcar para delegarlo en una campaña más adelante o bien cuando contrates un paquete SEO para que te puedan ayudar en posicionarlo dentro de tu Web page.
No olvides que si necesitas más ayuda o has llegado a un punto en el que no encuntras muchas respuestas puedes contactarte con nosotros, pues en Webtrabajos we are always willing to offer our clients the best help to improve your website with our different SEO packages.
3. Use SEO tools
When you start to understand a little bit more about SEO and everything he understands, some of their practices may sound intimidating and require a slightly more complex technical implementation than what you are used to handling, but neglects the SEO it is something universal therefore their practices can be implemented without the challenge of any specific technique. There are many tools, free or paid, which are specially designed for those entrepreneurs who will surely provide you with various aspects of SEO, and these tools are quite easy to implement because you just need to give a few clicks and they will be implemented in your website.
It is known that some aspects of SEO are not of much relevance, well like, to impress with a diploma from SSL, which is one of the first web occupancy optimization tasks, for today it is not a work of much impact because if you had to export and install your own license SSL, it would be a mission that would surely take you a whole day, but you no longer have to decorate your website with this, well the SSL certificates are free and easily accessible, This is why the certificate will help you strengthen your knowledge but it will not be of utmost importance or impact on your website. In the same way, we found that base optimization used to be a job for a webmaster novato, but what, for today, all you have to ask yourself is to choose a topic for WordPress receptive to you site web and it will be ready. O well, suppose you want to expand optional compendium to all your images. You are not required to greet each page and disclose your statute HTML, Well, just use the WordPress basics publisher, click on their images and fill in the non-commercial book field; don't forget that this does not require technical knowledge.
4. Choose easier keywords
It is not highly recommended that small businesses search for words that are highly competitive. Estas palabras específicamente son capturadas generalmente por marcas grandes y mejor establecidas, y puede que te tome un esfuerzo desmesurado clasificarlas dentro de tu website, además, puede que como otro efecto negativo te conduzca fuera de la competencia.
Instead, puedes buscar keywords que tengan relevancia en el mercado pero que tus competidores hayan pasado por alto. Estas palabras no generarán un tráfico extremo, but te permitirán posicionarte en las clasificaciones, y una vez que desarrolles una mejor optimización web con estas keywords fáciles, puedes empezar a aplicar palabras clave con un poco más competencia.
Te recomendamos que para encontrar estas palabras clave iniciales, realices una investigación y busques palabras clave de baja dificultad con al menos un volumen de búsqueda relevante.
5. Juega con tus fortalezas
Cuando comenzabas tu negocio, debes haber contado con alguna ventaja sobre tus competidores que te haya ayudado, puede ser un mejor servicio o una mejor gama de productos, pero sea lo que sea, debe reflejarse en tu estrategia de optimización de búsqueda. For example, si tienes una tienda de bicicletas supongamos que tu ventaja competitiva es que eres la primera tienda en tu área en llevar bicicletas de Bogotá a Cali, antes de optimizar palabras clave genéricas como ‘tienda de bicicletas en Bogotá’ o ‘bicicletas de carretera Cali’, debes optimizar palabras clave de ventaja competitiva, como “Cali, bicicletas, Bogotá, ciclas”, These types of words will generate a great positive impact on your website because you will target a competitive market in which you are a leader and your visibility in the search engines will be remarkable..
We hope that these SEO tips will help you and you can improve the visibility of your website entrepreneur, don't forget to contact Webtrabajos to acquire the best SEO packages for your website.
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