website discovery session for your brand
When asked what makes a website great, people often respond, website design determines if it is good or not. If your user experience is not so good and the website at it does seem unattractive, not really a great site. This is where website discovery can help your business.
But behind people's favorite sports websites to visit is a process that ultimately decides their fate.: Whether it will be successful or not will be determined by the discovery process of your website!
Every stunning scroll effect you see is the result of a designer asking the right questions of his clients.. Without the discovery phase, design agencies would not be able to design and develop websites that contribute to a client's overall business objective.
Before diving into the process itself, Let's first take a look at what the discovery of websites !
The website discovery session or discovery phase is the period of a digital project in which intensive research is conducted. This initial step often involves multiple people as UX designers, business analysts and technical architects.
During this time, a web design agency will discuss where the client expects to be, what is the current status and what must be done to achieve business objectives. Everything during this process will be documented. All the important findings you get during this process will be used to design the website. Also, It will also help keep other follow-up actions at bay.!
Although it seems a mandatory step in the process of developing a website, not all do. Some agencies argue they don't need it because their designers are nimble enough to survive. Unfortunately, this kind of mindset opens the door to uncertainty.
Why discovery is necessary
Now, it may seem like spending weeks on research is contradictory: It actually guarantees a successful web development and design process !
On the one hand, the discovery process helps provide purpose and direction to the project. Keeps everyone aligned with a shared vision. For example, the 40% of marketers admit that other members of their organization do not adequately support them. This step can go a long way in connecting both your digital and IT teams!
The step also allows you to configure the project in the current state of your business! A great design agency will recommend what needs to be changed, update or improve so that your website reach your main goal.
For example, if your brand hopes to improve its online presence, the agency could suggest a redesign of the website to ensure it has all the technical requirements of search engine optimization .
Also, can help determine obstacles that can derail the project later! The website discovery process is almost the same with the initial steps of marketing planning.
With this in mind, we can start working on the website discovery template you need to ensure a great website.
Maps to success
If you are considering partnering with a design agency to create your sports brand website, it's important that you get the best of the best, preferably a team that never forgets the process of discovering a project.
These are some of the general steps of a website discovery session.
The agency's web designers will first discuss with you what the main purpose of your website will be. They will ask you about your target audience, the promise of your brand, his voice, the perception of your customers, as well as the highlights of your products or services.
Some of the frequently asked questions in this process are the following:
- What is the desired result of the project?
- What is the expected term?
- How much is the budget for this project for its initial development?
- Have you considered routine or periodic maintenance and updates?