RETURNS ONLINE, THE STRATEGY AGAINST THE CORONAVIRUS
Currently COVID 19 has caused the corporate world to adopt a new virtual work environment, where supply chains have changed and the way of selling has been transformed, in such a way that companies have had to learn to do it online, as a way to ensure that the company or institution does not become another victim of the virus.
Nevertheless, there are still many companies, especially retailers that still do not dare to handle an online sales strategy, since they think that it is very dangerous or that they are not even able to handle them. So for all those people who still don't dare to venture into the online world, webtrabajos has brought you an article as a motivation for you to dare to sell online and discover a new way of doing things in your company.
Why sell online?
In this crisis, knowing how to sell online is essential and, Thus, creating an online store can help your company mitigate the negative impacts of this pandemic, since the main advantage of online sales is that the customer can find it anywhere and at any time of the day. It doesn't matter if they're sitting on the couch in the house, on their lunch break at work or even if they're looking for your store late at night; they can complete a purchase online regardless of whether you are physically, since online payment facilitates the process and avoids the loss of potential customers. And if we have not yet convinced you to start selling online, we have brought you 5 more reasons why you dare to do it.
1. You will increase your sales instantly
Businesses often have to do everything they can to keep increasing their profits. While you may already have a loyal customer base, it can be difficult to acquire new customers and keep them coming back.
Putting your business online can solve this problem almost instantly.. Providing your customers with the convenience of ordering online and receiving products delivered directly to their doorstep gives them more reasons to buy from you in this pandemic time where home is recommended.. further, your website will be visible on Google and will reach more customers.
Consumers can now buy what they need with just a few clicks. Many people even buy directly from their smartphones.. When you sell online, you will reach many customers who use the web to find what they want and need to buy. You can quickly increase your sales, customer acquisition and customer retention, All at the same time.
2. You can better market your business
In 2020, the most effective forms of marketing are generally done over the internet. That means having a website that you can sell directly from can be a huge advantage.. When you link your digital marketing to your website, can keep customers coming.
Selling online also helps with other digital marketing methods. You can promote products on social media and even create videos and infographics to reach more people.. further, you can use blog content to direct people to your product pages.
3. Can increase customer retention
Although attracting new customers is a good strategy, encouraging repeat sales works even better. Customers you've impressed in the past are more likely to shop with you regularly and spend more.
Selling online increases customer retention in several ways. On the one hand, customers interested in your business can explore your full range of products or services online. Give them a way to see all you have to offer, and they will be even more attracted. It's more, now they have the convenience of buying from you in the comfort of their own home.
You could even further increase customer retention by giving them a reason to return.. Many online stores allow customers to create accounts where they can accumulate points for rewards. Darles a los clientes recompensas en línea puede inspirarlos a regresar a su negocio en el futuro.
4. Te ayuda a vencer a tu competencia
Poner su negocio en línea también puede ayudarlo a destacarse por delante de su competencia. Cualquier minorista que no permita que los clientes les compren en línea se considerará obsoleto. El simple hecho de tener una tienda en línea rápida y fácil de usar hará que las personas sean más propensas a comprarle a usted en lugar de a sus competidores.
5. Puede ahorrarle dinero
Hacer más ventas ayuda a aumentar sus ingresos, pero reducir los costos puede ayudarlo a aumentar aún más sus márgenes de ganancia. Selling online can help you cut costs in certain parts of your business to further increase your profits..
When you introduce new products in a physical store, you often have to spend more on storage, exhibits, logistics and other parts of the process. Nevertheless, selling them online can instantly save you money in all of these areas.
Some companies sell certain products exclusively online, so all they have to face is shipping. You can even use the fulfillment centers to help you with logistics. Nowadays, some retailers even operate exclusively online to save money opening new locations and cope with expensive maintenance and staffing costs..
Advantages of online sales
These are the main reasons that first-time established merchants are turning to online selling as a primary source of income..
1. Your product, your data, Your clients
You have full control over your product, the database and also your customers. You do not need to share the data with other sellers on other platforms.
2. Possibility of full brand building
If you want to differentiate your products in terms of quality, appearance, packaging and perceived value, must build a brand on them. You can't build your brand on someone else's platform. Thus, must go with your own branded online store.
3. More control over store layout, user experience, the appearance
You can customize your store to your liking. You have full control and freedom to configure the layout, the images, the buttons, the text and other elements you want.
4. SEO possibility (search engine optimization) internal and external
You can control internal and external SEO (Search Engine Optimization) as you like. There are some on-page and off-page SEO settings that you can configure on your own website..
5. Direct interaction with buyers through live chat or support channels
You can interact directly with your potential buyers and existing customers through your own website. This can be done via live chat or ticket support channels.
6. Loyal and repeat customer base
Your own store means your own brand. If you establish a pleasant bond with your client, they will always come back and buy from you repeatedly. further, refer other potential buyers to your website and eventually buy from you.
7. CRM (Customer Relationship Management) and Analytics to analyze the behavior of potential buyers
You can implement your own CRM or customer relationship management system in your own online store. This system analyzes the buying behavior patterns of its customers. further, this system interacts directly with your customer base. You can set up different promotional campaigns and marketing activities with your CRM data. further, you can integrate your preferred analytics system like Google Analytics, Clicky, Piwik, Mixpanel, etc., as you wish.
HOW TO SET UP AN E-COMMERCE STORE DURING COVID-19
In this case webtrabajos helps you create your website and configure your online store, You just have to leave your information at the bottom of this article and we will contact you, to make the online sales process easier and thus avoid the hassle of creating the page, and that your only thought is to sell.
What should I do when I already have my online store?
As soon as you have your online store it is necessary that you inform your customers that you sell online, since communication with the customer is essential during this coronavirus pandemic. further, people stay at home and online, so be sure to inform them of any changes you make to your business, including online sale.
Create a bold call to action on your website homepage that links to your online store or products, and Share the news on your social media channels and online business listings, in addition, create online advertising targeting new customers looking to shop online.
HOW DO I PROMOTE MY ONLINE STORE?
There are many ways to promote your online store, both free and paid, that can help you get more traffic and eventually increase sales, among these are:
1. Run a Facebook campaign: If you want to get some traffic and even make sales, consider running Facebook ads with the goal of ‘website conversions’, since this strategy, it's easy to use, efficient and profitable, plus you can promote your message (sales announcement) to the right people through guidance
2. Use Google Ads: With Google Ads you can place your ad in Google search results or on thousands of websites running Google Adsense.
Campaigns can be highly targeted as they are based on the keywords people use in the Google search box and you only get paid for clicks on your ads (PPC), which also makes them profitable.
3. Start a blog: While the 2 methods described above are paid, comenzar un blog para su tienda de comercio electrónico es gratis.
El propósito de tener un blog será obtener más tráfico orgánico de los motores de búsqueda y también más clientes potenciales de las redes sociales.
No solo obtiene un flujo constante de tráfico orgánico dirigido (gratis), sino que también es una buena manera de establecer su negocio en la web como líder en su nicho.
4. Inicie un boletín y marketing por correo electrónico: Cuando ejecutas campañas de PPC (ya sea Facebook o Adwords) uno de tus objetivos (además de realizar una venta) es obtener la dirección de correo electrónico de tus clientes potenciales.
Un blog de alta calidad con contenido interesante es una de las mejores formas de hacerlo, pero también una página de destino bien diseñada puede servir para este propósito para las personas que visitan su sitio desde PPC.
Una vez que cree una lista de correo electrónico, puede usarla como parte de sus esfuerzos de marketing por correo electrónico para enviar un boletín u otro contenido (offers, polls) a sus suscriptores. Las listas de correo electrónico aún se convierten y se sorprenderá de los resultados.
5. Socializa: Además de Facebook, existen otras redes sociales que son excelentes para promocionar tiendas en línea. Los más importantes que vale la pena probar son: Twitter, Pinterest, Instagram y LinkedIn.
Nevertheless, para tener éxito debe tener un plan y objetivos específicos y no solo usarlos porque leyó en alguna parte que pueden ayudarlo a aumentar las ventas.
Tips to attract an audience to your online store during COVID-19
1. Quality photos
Take attractive photos of your products. Spend a little time making your photos look professional. Not sure you can do this on your own? There are probably a lot of local photographers looking for work right now who can help you.
2. Product names and descriptions
Create well-written product names and descriptions. Keep the names simple and descriptive of what the product really is. Add any additional and essential details (color, size, weight, etc.) in the product description.
3. Automate as many processes as possible
Since business is limited, it will be important to find ways to be as efficient as possible right now. Your ecommerce platform should be able to do a lot of this for you., how to automatically create delivery notes and determine sales tax.
4. Set up online newsletters
As you build your e-commerce platform, add a newsletter / online email campaign to your website and social media platforms to allow customers to stay up-to-date on new offers and changes your business may face right now.
To complete, Selling online is the best option in these times of pandemic where many companies, both wholesalers and retailers, have seen their income affected. further, is a sales strategy that can continue to be used, even when the whole world situation that we are currently experiencing is normalized.
Therefore, if you want to be part of the thousands of companies that are daring to change their way of selling, You can contact webtrabajos or leave your information in the form at the bottom, and we will help your company continue and not be as we said at the beginning one more of the
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